The world is advancing rapidly, and universities in Pakistan are adapting to these changes by strengthening their digital presence. Institutions like IBA, LUMS and NUST have all established a robust online presence, with verified pages, active social media accounts and professional networks. These platforms not only connect their students and alumni but also enhance their visibility, ensuring that the academic and professional achievements of their students reach a global audience. Unfortunately, Shaheed Benazir Bhutto University (SBBU) lags behind in this crucial area.
Recently, during a job interview, I was asked about SBBU's digital footprint, and to my disappointment, the recruiters mentioned they couldn’t find a verified presence for the university. This isn't merely a minor issue but a reflection of the university’s slow adaptation to modern digital standards. In a country where other institutions are leading the way with active online engagement, SBBU’s absence from verified platforms places its students at a disadvantage.
To add more, many universities in Pakistan have incorporated digital tools such as virtual assistants and content creators, who regularly update their online platforms with news, research, and event announcements. These constant updates ensure that the university remains relevant and engaged with its community. Unfortunately, SBBU has yet to implement such measures, leaving its students and faculty disconnected from the benefits that an active digital presence offers.
An official and regularly updated digital presence, whether on LinkedIn, Facebook, or other platforms, provides more than just visibility; it is a crucial tool for connecting with alumni, potential students and employers. It helps showcase the university’s academic programmes, student achievements and research contributions, all while building a stronger sense of community and trust.
SBBU must take this matter seriously. Establishing verified accounts on social media platforms and keeping them updated with the help of virtual assistants and content writers would greatly enhance the university’s reputation. More importantly, it would empower its students to navigate the competitive job market with confidence, knowing that their university is recognised and valued in professional circles.
In this digital age, universities cannot afford to remain disconnected from the online world. SBBU has an opportunity to bridge this gap and ensure its rightful place among Pakistan’s leading institutions, both online and offline.
M Tahir Jamali
Karachi
