KARACHI:
Recently, the Competition Commission of Pakistan (CCP) issued notices to 20 brands for deceptive discount advertisements. While it is commendable to see government departments actively addressing these issues, I would like to offer a suggestion to the CCP. Deceptive marketing practices are common in the fast-moving consumer goods (FMCG) sector, where consumer investments typically range from hundreds to a couple of thousand rupees.
However, I question why real estate advertisements are allowed to feature misleading images, such as beautiful skylines of Singapore and other developed countries, especially when the consumer investment involved is significantly higher, often reaching into the millions of rupees. It seems inconsistent that the CCP does not take action against these misleading real estate advertisements, which are prevalent throughout the country and often far removed from reality.
Additionally, I would like to ask the CCP Chairman to look into the matter of certain beverage companies that are paying substantial amounts to major retailers and restaurants to exclusively promote their brands. This practice limits consumer choice and contradicts the spirit of market competition.
Isphanyar M Bhandara
Islamabad
