KARACHI:
Sukkur, nestled along the majestic Indus River in Pakistan’s Sindh province, is a city rich in history, culture and natural beauty. With ancient archaeological sites, vibrant festivals and picturesque landscapes, Sukkur offers authentic experiences and timeless adventures. To unlock Sukkur’s tourism potential and showcase its treasures to the world, here are some strategies for promotion and growth.
First, Sukkur’s cultural festival must be celebrated and promoted on social media so people can learn about the distinctions in dance, music, literature, folklore, etc. that make the city stand out in the region. Second, I suggest initiating the Indus River Cruise, which will take tourists on scenic boat tours along Sukkur’s historic river with onboard entertainment.
Heritage walks are also an incredible way to introduce tourists to Sukkur’s rich history and architecture through guided tours.
Moreover, other activities sports tournaments photography competitions must be established and encouraged so that gradually, the city can make its place in the national competition and our skill can spread out in the world.
Finally, the city will be keen on establishing environmental campaigns where workshops and clean-up drives will help in promoting conservation efforts towards local and national sustainability and climate defence.
By implementing strategic promotion and growth strategies, Sukkur can position itself as a premier tourist destination, enriching the lives of visitors and contributing to the city’s economic development and cultural vitality.
Bilal Ahmed
Sukkur
Published in The Express Tribune, April 15th, 2024.
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