KARACHI:
TikTok, a standout in the digital realm, captures the attention of millions globally with its dynamic trends and short videos. However, beneath the surface of entertainment and community, there is a need for scrutiny regarding its potential negative effects on society and culture.
TikTok’s rise and the surge of social media influencers have cultivated a culture centred on curated perfection. Users aim to present an idealised image using filters, edits and crafted narratives leading to unrealistic expectations and body image concerns, especially among the youth. The quest for virality on TikTok fuels unhealthy competition fostering a constant need for validation that can escalate into addiction, anxiety and detachment from real-world connections. The algorithmic pursuit of engagement exposes users to harmful content and promotes trends normalising negativity and superficiality. While some social media influencers espouse positive messages, others exploit their influence for personal gain endorsing products or lifestyles misaligned with genuine values or ethical considerations. We must be cautious when engaging with content online. Recognising the curated nature of online personas, prioritising real-world connections and cultivating a healthy relationship with technology is paramount.
Urging youth to forge a robust sense of self-worth independent of online validation is crucial. Empowering them to make informed choices about their digital consumption and supporting creators championing positive messages contribute to a more meaningful and authentic online culture. As responsible citizens, engaging in thoughtful discussions about social media’s impact is our duty. Through increased awareness and the promotion of responsible online behaviour, we can channel technology’s power for positive change while safeguarding the values defining our communities.
Umama Rajput
Sukkur
Published in The Express Tribune, December 16th, 2023.
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