KARACHI:
In the midst of the Gaza crisis, a wave of reflection has swept across Pakistan. The global call to boycott Israeli products has resonated deeply sparking a movement that transcends mere protest and paves the way towards self-reliance. The boycott has unveiled a harsh reality: Pakistan has inadvertently become entangled with Israeli influence. A significant portion of essential products are owned by Israeli companies that are seamlessly integrated into our daily lives. We hardly notice their presence until the moment we seek alternatives.
This underscores a stark reality: there are few Pakistani products in Pakistan. From the initial stages to the finished product, with Pakistani owners at the forefront, these valuable creations remain concealed in plain sight. As the world embraces the idea of boycotts, could this also serve as a catalyst for the emergence of small businesses in Pakistan? To thrive in Pakistan’s market, small businesses must strategically position themselves for success. Maximising production efficiency, building a strong market presence through retail partnerships and embracing digital marketing are essential steps. Co-branding partnerships can enhance the customer experience and diversify products. Investment in research and development can ensure alignment with market trends and evolving customer preferences.
Identifying target markets and crafting effective engagement strategies is crucial. Small businesses that embrace these steps can compete effectively seizing opportunities while navigating challenges in Pakistan’s business landscape. This movement presents an ideal opportunity for small businesses in Pakistan. It offers benefits that extend beyond their success. By endorsing and boosting domestic goods, we can invigorate the Pakistani economy potentially reducing our reliance on exports as well as boosting imports. It’s a journey towards economic independence that carries the promise of a more prosperous future for Pakistan. By embracing our own products and nurturing our small businesses, we can break free from external influences and chart our own path to economic empowerment.
Umama Rajput
Sukkur
Published in The Express Tribune, November 25th, 2023.
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