KARACHI:
From artistic expression to resolving issues of socio-economic significance, creativity and innovation have played a crucial role in the last couple of years. The emergence of creative industries such as performing arts, publishing, visual arts, green innovation, and cultural economy has paved the way for global acceptance of the creative economy.
Creative economy includes not-for-profit, conversational, and public-funded activities, as well as for-profit, traditional, and private-sector activities. It incorporates the production systems and value chains necessary to uphold such products. As a novel industrial activity, the creative economy has no unique industrial or occupational classification. It uses a distinctive amalgam of categories and portrays a pragmatic track ahead. This dynamic phenomenon has enabled policymakers to utilise straightforward approaches that bind human creativity, intellectual property, knowledge, and technology. Thus, it is the knowledge-based economic activities upon which the creative industries are based.
Given the need to improve awareness about the creative economy, the United Nations (UN) has dedicated a day to World Creativity and Innovation. For developing countries like ours, it is imperative to identify opportunities and challenges concerning the growth of these sectors. There is a need for enhanced recognition of the creative economy at both government and private levels. Universities should introduce a range of disciplines as well as collaborate with creative industries to enhance students’ exposure. We must increase participation in the creative economy to achieve the UN 2030 Sustainable Development Agenda in its true spirit.
Dr Intikhab Ulfat
Karachi
Published in The Express Tribune, April 25th, 2023.
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