KARACHI:
Despite having a decent salary and possessing a mid-level car and a relatively new phone, a friend of mine complained about not being able to afford a house. The commodification of lifestyles has compelled people to spend money on smaller items, which prevents them from saving up for later. Although phones are just communication tools and most can perform the task, many people are convinced that an expensive phone makes a difference. Earlier, automobiles were mostly utilised for transportation. People were satisfied with their vehicle if it was functional and dependable.
However, nowadays, marketers and mass media trends have convinced people to purchase things they do not need. Even if one manages to break free from the marketers’ spell, people around you will look down upon you for not possessing the trendier things. Globalisation and digitalisation are pressuring people to conform to cultures and ideologies that can be harmful to them in the long term. People find themselves in huge debt as they prioritise luxuries they cannot actually afford.
People need to realise that these minor commodities only offer short-term gratification and any mobile or car can suffice until you have built your house and paid off all your loans. There needs to be greater emphasis on sound financial choices, otherwise, people will find themselves under constant financial strain. They will find be unsatisfied and distressed even after having all the commodities.
Dr Ayesha Hanif
Malaysia
Published in The Express Tribune, November 19th, 2022.
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