KARACHI:
In recent years, there has been an increase in tourism across Pakistan because of improved safety and security conditions. Tourism plays an important role in fostering a country’s image and reputation. Therefore, the government should ensure that tourists receive appropriate facilities and security. The government should promote tourism on a larger scale through different initiatives. We must consider the example of our neighbouring countries, India and China, which generate billions of dollars annually from tourism.
In 2020, Conde Nast Traveller declared Pakistan one of the best destinations for tourism. We should utilise our international acclaim to promote tourism in the country. Pakistan has ample natural as well as historical, cultural and heritage sites. Our all four provinces offer a range of tourist spots and activities. Fortunately, the incumbent government has demonstrated ambition to improve the tourism sector as it can support the economy. The government has remained keen on exploring untapped sectors such as tourism because it will generate large amounts of income for the country.
Many countries have successfully increased tourism through advertising campaigns, which are broadcasted on international media. The Pakistani government should also consider this strategy.
In addition, the Pakistan Tourism Development Corporation should launch an e-portal to help tourists with their holiday bookings. The government must allocate sufficient funding to facilitate the tourism industry. Besides the provision of facilities, the government should implement rules and regulations and maintain a check on the services. A strong tourism industry will bolster our fragile economy and portray a soft image of Pakistan across the world.
Insaf Brohi
Hyderabad
Published in The Express Tribune, October 8th, 2021.
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