RAWALPINDI:
Companies are transforming their traditional trade practices and resorting to digital selling and online procurement processes in the wake of the pandemic. One major challenge during this transition will be to maintain consumer satisfaction.
Ever since the pandemic hit, lockdowns and restrictions were imposed on economic activities. In such an unprecedented situation, businesses including multinational and private limited companies were finding it rather hard to cope with the changing scenarios. Owners of small-scale businesses in particular found it difficult to survive in these trying times. Internet and broadband companies such as PTCL, Ufone, Telenor and Jazz were quick to serve its customers through numerous online options; whether by providing digital billing options, online shopping or entertainment services. This has proved to be a positive change in an era where everything is shifting online.
The age-old phrase “consumer is always the king” is now practically seen ruling businesses in countries all over the world. A single uncontended customer can now share his or her bad experience on various digital forums which immediately affects the company’s credibility. This might be a lingering threat but it will keep businesses on their toes and ensure customer satisfaction.
Published in The Express Tribune, July 26th, 2021.
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