It is an undeniable fact that wise states strive hard to attract international tourists towards their respective countries in order to promote tourism and boost their economies. As a result, they are more economically advanced. Despite having sacred sites of the most practiced religions including Buddhism, Sikhism and Hinduism, Pakistan still lags behind when it comes to promoting religious tourism. Recent attempts by the incumbent government are praiseworthy in the context of the Kartarpur corridor. However, much remains to be done which is in the best interests of the country as a whole.
Promoting tourism will not only help Pakistan generate foreign exchange but it will also improve the soft image of the country. Lessons should be learned from different states in this regard. Additionally, soft policies should be made for religious pilgrims to encourage them to visit the country more often.
M Shahjahan Memon
Published in The Express Tribune, April 2nd, 2021.