Bruno Mars

K-pop and Western artists of all genres are joining forces to create killer hits.

He beat out the global sensation Despacito as well as songs by rappers Jay-Z, Kendrick Lamar

Performances kicked off with a tribute to the first heroes who helped the US face a year of disasters

How celebrities like Adele, Beyoncé and Bruno Mars manage to stay on top, despite keeping away from limelight

Kendrick Lamar went into the awards with 11 nominations but was outshined by Taylor Swift

Experts and analysts suggest express views at seminar organised by PILDAT.