What brand are you?

Everything in life requires branding - even you. Have you thought about how you are perceived by others?

Umair Kazi November 13, 2010
If you fell off the face of the earth tomorrow what would people around you say about you - once they got over the fact that you were gone? Would they remember any particular aspect of you?

Would you be remembered as the guy that kept people entertained at the office?

Would you be remembered as the girl who wouldn’t quit talking?

How about the guy that kept taking too many pictures with his cell phone?

Or just an annoying brat that asked too many questions?

Or the guy that immediately adds you on Facebook after a brief meeting somewhere?

Like it or not, you are a brand

“Oh yeah I remember (your name)! He was always (your label/brand/imagined attribute)…

You might think you’re an individual snowflake, but you are not. People around you are constantly branding you with attributes and imagined personality traits. They collect sporadic experiential memories about you, but they need to connect them in some coherent way so that they fill the gaps in their internal logic. Branding is their way of rationalising their otherwise disjointed surroundings.

So, the girl that you saw flirting with this guy automatically becomes the slutty desperado. The guy who added you on Facebook becomes the usual ‘friendshipper’/social media stalker. That dude that ran really fast becomes an athlete. And so on and so forth. Everybody gets a label slapped onto them.

My question is: What do you think your ‘brand label’ is?

More importantly, are you happy with it...
Umair Kazi A strategist who blogs at http://www.theideaartist.com
The views expressed by the writer and the reader comments do not necassarily reflect the views and policies of the Express Tribune.


Umair Kazi | 13 years ago | Reply Point taken, Sobia. You're right: I'm not an expert. I'm just an average person who believes in learning by doing.
Sobia | 13 years ago | Reply It wasn't the brevity that put me off- it was the content and the amateurish way it was executed.
Replying to X

Comments are moderated and generally will be posted if they are on-topic and not abusive.

For more information, please see our Comments FAQ