#AskThicke crossed all Blurred Lines
“I hate these blurred lines. I know you want it. I know you want it.”
The song that took social media by storm is undoubtedly catchy. As I hummed it, I was oblivious to the fact that the lyrics would create such a social media uproar and spark controversy all over the world, making it one of the most frequently played songs of the decade and promoting Robin Thicke to surpass all boundaries of fame or notoriety.
For a long time, I wasn’t aware of what all the fuss was about. To me, Blurred Lines was just another song. The song introduced the ‘twerking’ phenomenon to the world with our once innocent ‘Hannah Montana’ showing the world how this ‘move’ is carried out at the MTV Video Music Awards (VMA) and it was then that I did a little bit of research to find out just how appalling and degrading the song was.
The song that has been branded as a ‘rape anthem’ on several media platforms has been banned by the University College London (UCL) student union alongside 20 other UK student unions. And after carefully listening to the lyrics, I would rightly agree to the branding myself.
The lyrics promote violence against women and reinforce rape myths, which several countries are working hard to dissipate. I failed to come across a single lyric that promoted respecting women, discouraging men from objectifying women or encouraged boys to make girls feel comfortable in their presence. Instead it does the complete opposite of it all and conceptualises untaken consent as something interesting and fascinating.
In light of the controversy, one of the singer’s social media advisers’ thought it was a good idea for Thicke to participate in a live debate session on Twitter using the hash tag #AskThicke. It started out as an innocent marketing strategy to promote his then-upcoming album, Paula, dedicated to his wife - a wife who has already filed for separation.
#AskThicke Did you really write a rape anthem as a love song for your wife and are you still wondering why she left you?
— Tigerlily™ 💙 (@FTP_Tigerlily) July 1, 2014
My thoughts exactly.
In hindsight, it truly is a wonder what his PR team was thinking when they decided to run this campaign. I didn’t follow the debacle myself, but as of now, I wish I had seen the events unfold. Those of you who did, I have to say, I’m jealous.
https://twitter.com/_yungkoala/status/483727210621054977
Robin Thicke is doing a twitter Q+A tomorrow which I predict will end worse than his marriage. #AskThicke
— Baz (@bazlyons) June 30, 2014
You would think it started out fine before it got hijacked. You would be wrong. The first question put forward to him was a personal one.
#AskThicke Has she called?
— David Viola. (@davidviola) June 30, 2014
I am curious, though. Has she? Or did the gazillion apologies at concerts not work yet?
There were some genuinely curious questions as well.
https://twitter.com/deansmith7/statuses/483972153608773632
#AskThicke When you're not busy objectifying women, making light of rape and justifying sexual violence, how do you like to relax?
— Josephine Liptrott (@Jo_Liptrott) July 1, 2014
Kudos to the people of Australia for purchasing <55 copies of @robinthicke's new album (nationwide). How does that make you feel? #AskThicke
— Sophia Skinbjerg (@sophiaskinbjerg) July 11, 2014
#AskThicke For a first date chloroform or rohypnol?
— The Poke (@ThePoke) July 1, 2014
#AskThicke if a woman says no but 'you know she wants it'. How many years in prison would you serve for statutory rape?
— Janus (@Janus456) July 1, 2014
This is amazing http://t.co/mROPnq7wZT "What form of sexual or emotional abuse will you be normalising in your next jaunty hit?" #AskThicke
— Katie Khan 🌙✨ (@katie_khan) July 1, 2014
It wasn’t long before the puns started coming in. What do you expect when you write a song with the lyrics “I know you want it”, really?
https://twitter.com/Picklechops_x23/statuses/483930442803212288
https://twitter.com/MaggieMimsy/status/486995994106941440
https://twitter.com/KittyKnits/status/483868883255033856
https://twitter.com/shakiraevanss/statuses/483771198073892864
The message is clear. We do not want young girls to look at a video of scantily clad women and get the idea that their bodies are to be used as mere sexual objects. We do not want young boys looking at the video and thinking that a girl’s consent is not really necessary and all you have to do is read between the lines.
Treat women like human beings who have a right to be respected and have a mind of their own to make decisions. And more importantly, learn to respect those decisions. Stop objectifying women!
Unlike his new album, the experiment proved to be excellent entertainment.
https://twitter.com/suzanne_moore/status/483920877428695040
Robin Thicke's Twitter 'ask me anything' goes as well as expected http://t.co/qFSw4FaC0e #AskThicke
— The Independent (@Independent) July 1, 2014
The Twitter campaign had all the ingredients of a regular “ask me anything” publicity event:
The pop culture reference:
How does it feel to be the Joffrey Lannister of pop? #AskThicke
— Simba Ω 🏳️🌈🦄🦁 (@abmis0) July 11, 2014
The life lesson for future generations (and we all know we can learn a lot from Robin Thicke, he’s practically a cautionary tale):
#AskThicke Any general tips for women trying to avoid men like you?
— Emma Dilemma (@emmadilemma5000) July 1, 2014
The occasional death threat:
https://twitter.com/MrDuttonPeabody/statuses/483894610683781120
A shout-out to his famous father:
https://twitter.com/fowlm/status/484154323018846208
The hilariously appropriate tongue twister:
https://twitter.com/mistertodd/status/484204293537275904
And a piece of advice:
Don't #AskThicke how many copies of Paula he sold this week... http://t.co/7VhvaCm04j
— Guardian US (@GuardianUS) July 8, 2014
Needless to say, Robin Thicke was literally “asking for it” (no pun intended).
https://twitter.com/Simmy41/statuses/483927591695708160
We are all aware of the fact that sexist attitudes exist in every corner of the world and will not cease to exist. But such songs strengthen and encourage such insolences instead of discouraging them. The reaction on Twitter (and his album sales) prove that the people are not willing to let go of such degradation of women easily.
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