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The Express Tribune is different from all other news sources.
It was a challenge for the Express sales team to compete with the giants.
The Tribune has broken the mould of the myopic form of inaccessible, self-contained journalism that was prevalent.
It is a myth that the Pakistani English language reader is in the decline.
It was one more journey into the unknown. One more, because in my career, I had already launched 4 media ventures.
A recap of all the major debates and news events that affected Pakistan and The Express Tribune’s online readers.
So much mileage covered in so little time.
The newspaper is not restricted by technology as the web, so you can have more visual value.
Choosing a newspaper is like choosing a lifestyle – something you have to adopt and adapt to.
If there is one thing this newspaper has done, is has made us feel like one.