Claws out: Women battle it out at Sapphire's 50% sale

Here's one video you don't want to miss!

One would imagine that a 50% off sale at Sapphire would invite a lot attention -- but not for the reason you would think. A video has surfaced showing two women fighting it out at the Lahore outlet of Saphhire, complete with tugging, pulling and snatching.

Embellish it all you want, it will still be ‘lawn’, stop making it unaffordable!

One of the women is shoved by the other, who pushes back  in retaliation. Screaming, hair swinging wildly, dupattas on the ground, hangers flying; it was a sight right out of the Fight Club.

At one point, one of the women almost slipped and dropped her prized possession, but with a heavy thrust she caught the other woman off guard and snatched her jora right back from the ground.

One brave soul ventured into the ring and managed to pull the two women apart and salvage the situation.

Speaking about it Natasha Salim, Marketing Head of Sapphire said, “Today was our anniversary sale, at Dolmen Mall Clifton. It kicked off our birthday celebrations. Oh, yes Sapphire just turns one years old over this weekend. It has been 365 days to our first launch in Karachi.”

Although Saleem is unaware of what actually triggered the fight, she says, "How people behave we can’t really comment on that. With our customers we don’t hold a parent-children relationship. These women you see fighting in our store (in the video) are not the Sapphire staff members.  Our staff members are particularly very efficient.”

But, on the same note, she informs why should one create a hype about it, “rather than by embarrassing somebody,” via talking about this upsetting deal.

Who wins the lawn war?

Watch the full fight that ensued at Sapphire's store:

Lahori Aunties going batshit crazy over clothes #SapphirePakistan cc @monadarling @selinarashid pic.twitter.com/T4NA4lldlx

— Chair-man (@godfatheriv) November 27, 2015

https://instagram.com/p/-lT4HTRWX7/

A mob of people stood waiting outside the clothing store:
https://twitter.com/khadijah_shah/status/670131746172702720

And the Sapphire frenzy wasn't just in Lahore, it was the same in Karachi and Islamabad:
https://twitter.com/AnamCheema_/status/670188708734312448

Scene outside #Sapphire in lahore 🤗 pic.twitter.com/e2pnJgisMB

— Selina Rashid Khan (@selinarashid) November 27, 2015

https://instagram.com/p/-lT60un3Ut/

Many took to Twitter shocked by the cat fight:
https://twitter.com/Rabeel_Tariq/status/670194220834140160
https://twitter.com/VivreVie_23/status/670187892938027008

These women are responsible for an entire future generation of this country. Let's let that sink in for a second. #sapphire

— A. (@Ezraile) November 27, 2015

https://twitter.com/VivreVie_23/status/670181219737444352

snarky as i can be, snicker snicker. ji punjab, proud of your #BlackFriday sales and women snatching and catfighting? #Sapphire

— Unberryin Heather (@ambreenhaider01) November 27, 2015

https://twitter.com/sitaraesahr/status/670165942849167360