Fashion label features Muslim clad in a hijab and Sikhs in turbans for upcoming fall collection. PHOTO: H&M/FACEBOOK
PHOTO: H&M/FACEBOOKWearing movie star shades, black palazzo pants and a pink and white checkered hijab, H&M chose a Muslim as its new poster model who unveiled the brand's latest fall collection:
https://instagram.com/p/7QD20MvtO8/
https://twitter.com/zainvbs/status/640132563613429760
https://twitter.com/Smienos/status/639838637539106816
But that's not all, H&M gave its fans a sneak-peak into its upcoming campaign Close The Loop which featured people from various cultural backgrounds:
PHOTO: H&M/FACEBOOKThe campaign aims to encourage conserving materials by showcasing recycled old clothes in their new collection:
We're loving how H&M is taking a bold step towards social responsibility:
https://instagram.com/p/7KWCnhgUXR/
The fashion label uploaded a number of pictures on its Facebook page to celebrate diversity, regardless of age or gender:
PHOTO: H&M/FACEBOOK
PHOTO: H&M/FACEBOOK
PHOTO: H&M/FACEBOOKWe applaud H&M for taking such a step, and hope others catch on to it soon, because the headscarf looks ridiculously good and the fashion industry needs to start recognising other cultural clothing and integrating it into their collections.
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