Fun in the city: 3D cinemas in Saddar’s Atrium Mall from Dec 24

Published: December 7, 2010

People will be able to watch Narnia, Avatar and Gulliver’s Travels.

KARACHI: The first chain of 3D cinemas is set to open in Saddar’s Atrium Mall by Dec 24 with a lineup that includes Avatar, The Chronicles of Narnia and Gulliver’s Travels.

The project is the brainchild of Regent Properties and Mandviwalla Entertainment and will be located on the third floor of the Atrium Mall behind Avari Towers. Tickets will start at Rs300 for the traditional cinema, Rs400 for digital cinema and Rs500 plus Rs150 for the eyeglasses for the 3D screens.

The Atrium Cinema can seat about 700 people at a time and has three independent multi-screens. The seating capacity for cinema A would be 168, 192 for cinema B and 356 for cinema D, which is also additionally equipped with D-Cinema projection. The three multi-screen cinema complex will be equipped with state-of-the-art Digital and 35 MM projection, including the Dolby Digital and DTS Surround Sound. It will be wheelchair-friendly and will also provide Assistive Listening Devices for hearing-impaired viewers. The complex is being equipped with DCI-Compliant, D-Cinema and Digital Cinema technology with 3D capability.

The Avatar Special Edition (Digital 3D) will have nine minutes of additional never-before-seen footage. This film is being distributed locally by Paramount Communications & Mandviwalla Entertain-ment, who also released 20th Century FOX’s Avatar last December in Pakistan. Other premieres at the Atrium will include 20th Century FOX’s The Chronicles of Narnia: Voyage of the Dawn Treader (Digital 3D) and Tees Maar Khan, which is locally distributed by IMGC Global Entertainment.

Mandviwalla Entertainment director Syed Rehmani told The Express Tribune that while some aspects of the 3D system had been brought to Pakistan in the past, the one they have invested in is the latest. “A 3D cinema culture would help revive the already dead film industry in the country,” he said. “It can open doors to local and international investors.”

Also, the 3D film would be a “solid answer” to piracy as 3D movies are on hard discs and every disc is protected with a specific code.

In case of theft or damage, no other person can run the movie except the selected projector because the movie’s supplier ensures that the copy can only be played on a client’s projector. The owner of the mall and Atrium Cinemas, Zahid Younis Habib, added that DCI-Compliance is a tool, which aids movie manufacturers. By using DCI-Compliance, certain specific data about the movie such as the number of shows and the rate of business in terms of revenue can be recorded because of the specific codes.

There is a possibility they take the project to other parts of the country, but there are no immediate plans to expand.

The key people behind this project include CEO and director of the mall and cinemas Zahid Younis Habib, Mandviwalla Entertainment director Syed Rehmani, the builders of the mall and cinemas Iqbal Machiyara and Rizwan Machiyara, the cinema’s interior designer Naheed Mashooqullah, technical engineer Hussain Chagla, and the head of the Atrium Cinemas project Nadeem H Mandviwalla.

Published in The Express Tribune, December 7th, 2010.

Reader Comments (55)

  • Munazza sami
    Dec 7, 2010 - 10:40AM

    Wow…it means that 3D cinema will start from 24th Dec?Recommend

  • syed
    Dec 7, 2010 - 12:56PM

    it has to be ReaLD 3d by sony with real D glassesRecommend

  • A Suhail
    Dec 7, 2010 - 1:50PM

    When will they setup the shop in Lahore? For movie fans this is indeed a good news.Recommend

  • Adnan Khalid
    Dec 7, 2010 - 2:29PM

    Gr8 News want it in lahore :)Recommend

  • zaigham
    Dec 7, 2010 - 3:15PM

    thats too expensive…Recommend

  • Waleed
    Dec 7, 2010 - 3:33PM

    Hope they play saw3d soon!Recommend

  • Ali Rehman
    Dec 7, 2010 - 4:12PM

    Watched Avatar in 3D in Thailand, earlier this year. No doubt, the experience was surreal, if you can ignore the fumbling of the 3D Specs atop your regular spectacles! By the way, the price is just right. It was pricey there too and different from the regular fare.Recommend

  • Jonathan Almeida
    Dec 7, 2010 - 8:20PM

    Wow ! Finally ,,, The Price is right coz the experience that you get is worth every rupee…Kudos to everyone who is a part of making it happen …Recommend

  • TheSphinx
    Dec 7, 2010 - 8:45PM

    The price is right to weed out the crowd.Recommend

  • AZMAT KHAN
    Dec 8, 2010 - 12:05AM

    the news is very good.even hearing impaired would be enjoying cinema.but the ticket is very expensive.please let the country’s lower class also enjoy the pleasure of cinema.thank you.Recommend

  • Adnan Tariq
    Dec 8, 2010 - 12:35AM

    Wooooohhhhhhhooooooooooo!!!!!!!!!!!Recommend

  • Imtesal Rahat
    Dec 8, 2010 - 1:26AM

    its g8 newz…i wud like to go… .Recommend

  • MG
    Dec 8, 2010 - 1:26AM

    Great news! I have been looking forward to this for years….. I just hope and pray it has fire exits, and ‘No Smoking’ and ‘Paan is not permitted’ signs everywhere ;).. Great job guys!Recommend

  • ali
    Dec 8, 2010 - 1:54AM

    coooooooooooooooooooooooooooool….Recommend

  • Safi A.
    Dec 8, 2010 - 6:45AM

    I’ve read that 3D Technology is meant to ruin your eyeballs. But I’m giving it a try for sure. Here I come 3D :)Recommend

  • Miks
    Dec 8, 2010 - 11:04AM

    Wonder if they will disinfect the 3D glasses after useRecommend

  • TheSphinx
    Dec 8, 2010 - 12:17PM

    @Miks If they’re charging extra for the glasses then it means you probably get to keep them. So that means you can disinfect them all you want when you get back home. ;)Recommend

  • Capt. mazher
    Dec 8, 2010 - 1:15PM

    cooooolllll……………
    will wait for 24thRecommend

  • zubia jamil
    Dec 8, 2010 - 4:27PM

    I have tears of joy in my eyes! sniff sniff!Recommend

  • zubia jamil
    Dec 8, 2010 - 4:36PM

    I have tears of joy in my eyes! sniff sniff!!Recommend

  • Yousaf
    Dec 8, 2010 - 4:43PM

    how much it will cost?

    Some people may not like it as the Graphics will be very tricky and will have a great impact on your eyes.

    However, Sony 3D TV is much better. Recommend

  • Yousaf
    Dec 8, 2010 - 4:46PM

    my Bad..ticket prices are already mentioned.. :o)…

    it is a bit expensive for Pakistan viewers, moreover, they should not charge you 150 AED separately for the glasses, as it should be all in one package.

    in UAE, ticket price is AED 50 roughly Rs. 1160, it includes the glasses as well.

    However, Congratulation to Pakistani Viewers, at least they got 3D.Recommend

  • TheSphinx
    Dec 8, 2010 - 4:56PM

    @Yousaf Buddy it says 150 rupees not AED.Recommend

  • Anonymous
    Dec 8, 2010 - 9:07PM

    A good progress. We pay $12-25 here in the US for 3D movies in cinema.Recommend

  • minhaj
    Dec 8, 2010 - 10:32PM

    wow……….Recommend

  • Omar
    Dec 9, 2010 - 5:38AM

    Yeah I seen Avatar 3D here in Canada when it 1st came out last year and paid $15 Canadian…And right now $1 Canadian dollar is roughly 84Rs…Recommend

  • jbutt
    Dec 9, 2010 - 11:50AM

    Should have been opened in lahore, karachi is a crappy and dangerous city. Recommend

  • SA
    Dec 9, 2010 - 1:42PM

    That sounds fun!Recommend

  • Tariq Qureshi
    Dec 9, 2010 - 3:29PM

    Its wonderful as well as encouraging step towards provision of entertanment platform in country for the public. Recommend

  • Junaid
    Dec 9, 2010 - 3:47PM

    Excellent news; the only down side is parking :(((

    No parking at Atrium Mall its a mess areaRecommend

  • TheSphinx
    Dec 9, 2010 - 9:09PM

    Guess who I went to see today. Mr. Mandviwalla himself. The place is under construction but the 3d theater will be ready by the end of next week. They’ll be opening on the 21st. My company is making the animated promotion for the 3d projection system thou that itself will be done in 2d sadly. :(Recommend

  • ahs
    Dec 9, 2010 - 10:33PM

    looking forward to going there and watch avatar in 3D!
    i agree with junaid… there’s alot of parking problem at atrium mall area!
    and also will the glasses be refundable?
    like once we’ve seen the movie can we give the glasses back?Recommend

  • Anonymous
    Dec 10, 2010 - 4:51PM

    mall is still closed???Recommend

  • Ghair Inqalabi
    Dec 11, 2010 - 3:03AM

    cool
    and btw ET ppl: stop copy pasting press releases!Recommend

  • saad
    Dec 11, 2010 - 8:26AM

    just hope it isn’t families only, stags should be allowed!Recommend

  • Dec 11, 2010 - 9:00PM

    Great. However, lets see if it worksRecommend

  • Taz
    Dec 12, 2010 - 2:05PM

    Nice, Much appreciated, think families freinds and kids will love this!Recommend

  • MM
    Dec 13, 2010 - 11:35AM

    Press releases are perfectly legitimate ways of disseminating information to people. Using material from them is kosher, especially if you have actually spoken to the people behind the project.Recommend

  • Naj
    Dec 17, 2010 - 8:05PM

    Thats great news ! I’m all up and excited abt it. But I think charging extra for the glasses isnt a very clever idea. Recommend

  • NGH
    Dec 20, 2010 - 3:21PM

    am lovin itRecommend

  • Abbas
    Dec 20, 2010 - 10:45PM

    Hey…I passed the place yesterday and saw that they have removed the opening date (i.e. where there should be 24th, it was just blank). Can anyone tell me if there is any change of plans?Recommend

  • Mustafa Hassan Malik
    Dec 21, 2010 - 9:36PM

    OMG… I cant believe this… can anybody please tell me how to make an advanced BOOKING… I want to watch Avatar… PLEASE>.. :)Recommend

  • Shaheryar
    Dec 23, 2010 - 7:29PM

    Yeah please tell me too about the advance booking.. i have a whole bunch of friends dying to see Avatar in 3D.. prices are a bit high and the risk of damaging my eyeball.. SO WHAT… cant wait to watch Avatar in 3D… :PRecommend

  • fk
    Dec 24, 2010 - 11:45AM

    ^Mustafa & Shaheryar came from Afghanistan LOL. Recommend

  • Usman
    Dec 25, 2010 - 2:22PM

    any contact numbers of the cinema? When is avtar 3D being shown?Recommend

  • RK
    Dec 28, 2010 - 9:32AM

    Happy it opened in Karachi! Recommend

  • aliq
    Dec 28, 2010 - 3:30PM
  • khurram
    Dec 29, 2010 - 9:10AM

    Inflated tickets rateRecommend

  • Aley
    Dec 29, 2010 - 3:22PM

    @ aliq: the website does not exists…..Recommend

  • sanjay Kumar
    Dec 29, 2010 - 5:33PM

    pricing not suitable to numerous income group audience !!Recommend

  • Aley
    Dec 29, 2010 - 6:28PM

    no one picks up the phone no. 111 (ATRIUM) 287-486
    Recommend

  • Dec 31, 2010 - 4:14PM

    It’s really good, we always seek for good cinemasRecommend

  • Dec 31, 2010 - 4:22PM

    web site of Atrium Cinemas is http://www.atriumcinemas.com.pk/Recommend

  • Jan 6, 2011 - 8:54AM

    That waas really awsum and im happy that first time this kind of technology willl be introduced in pakistan……Recommend

  • nouman
    Jan 6, 2011 - 11:25PM

    its gud but i m still w8ing for Inception, Hereafter, After life (Resident Evil)Recommend

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