Source: Pakistan Digital Consumer Survey
According to a press release, this trend follows a decline in the prices of smartphones and tablets, and anticipated launch of 3G services.
Internet-capable feature phones are expected to continue to play an important role, too. An additional factor is the unreliability of the electricity supply which is also helping to promote the usage of tablets and smartphones in Pakistan.
The findings come from a survey of over 1,000 Pakistanis by research firm IDC on behalf of Google. The “Pakistan Digital Consumer Study” conducted earlier this quarter took a look at the life of the connected Pakistani consumer.
The survey found that digital consumers are engaging more with the internet than ever before. The study revealed that home is the preferred location for Internet access — even for mobile-only users, who prefer to use their home wi-fi connection.
The top three activities in Pakistan both on desktop and mobile Internet are: social media, email and general search.
The main challenge of Internet proliferation in Pakistan are the quality and reliability of connectivity -- including poor speed or bandwidth availability, perceived value-for-money, customer service quality, limited choice of plans and frequency of service interruptions. The unreliability of the power supply is also a factor, the press release stated.
Main findings
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