Priyanka Chopra: The first desi Guess Girl

Actor-singer earns her spurs by becoming the first South Asian face of the American brand.

Bollywood actor-singer Priyanka Chopra has become the first Indian to be signed by the international fashion brand Guess. “I’m their first brown model,” Chopra told Women’s Wear Daily, according to buzzfeed.com.

The former Miss World, who considers herself as “quintessential Guess” will represent the brand in its Holiday 2013 campaign, reports the Indian Express.

Chopra tweeted: “I’m so proud to be the next #GuessGirl. It’s a legacy of beauty for 30 years.”

Having been selected as the brand’s international face, Chopra said, “For a global fashion brand, for them to move their campaign into a global space, for me it’s an honour.”

“I’m not too American and I’m not too Indian, but I’m a global citizen. I don’t want to have to change who I am to try and fit in or cater to a certain audience,” she added.

The Indian beauty reportedly sealed the deal with the brand after meeting with Guess president Paul Marciano. In what was a signature Guess, classic and retro-inspired photo shoot done by singer Bryan Adams, Chopra sported feminine attire, big hair, cat eyeliner and an infectious smile. Dubbed as a ‘classic’, the shoot is reminiscent of the ad campaigns of Chopra’s predecessors Claudia Schiffer and Anna Nicole Smith, reports the Huffington Post.

The 30-year-old actor epitomises femininity and class in the ad campaign. “I really do believe that women should always be feminine and beautiful and not skinny, but rounded,” she remarked. As the ethereal beauty representing South Asia, she has done her fans proud.

Way to go, Piggy Chops!

Published in The Express Tribune, October 30^th, 2013.

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