LAHORE: Coca-Cola Pakistan announced on Wednesday the return of Coke Studio’s sixth season this month.
Season 6 features artists Abrarul Haq, Alamgir, Ali Azmat, Asad Abbas, Atif Aslam, Ayesha Omar, Fariha Pervez, Muazzam Ali Khan, Rostam Mirlashari, Rustam Fateh Ali Khan, Saieen Zahoor, Sanam Marvi, Sumru Ağıryürüyen, Umair Jaswal, Zara Madani, Zeb & Haniya and Zoe Viccaji.
The Coke Studio house band for Season 6 features Asad Ahmed on guitar, Babar Ali Khanna on dholak, Jaffer Zaidi on keyboards, Kamran ‘Mannu’ Zafar on bass, Louis ‘Gumby’ Pinto on drums, Sikandar Mufti on percussions and drums, Omran Shafique on guitar and Zoe Viccaji and Rachel Viccaji on backing vocals.
Coke Studio Season 6 will also feature guest musicians from Italy, Morocco, Nepal, Norway, Pakistan, Serbia and Turkey.
Our reporter Rafay Mahmood earlier tweeted:
This year’s voyage will witness a fusion of Eastern, Western and regionally-inspired music for which the platform has come to be renowned. However, this season goes deeper in its journey, exploring the international heritage of popular local music genres, tracing these global influences that have left an indelible impact on Pakistan’s national and cultural musical identity.
To that end, Coke Studio’s cross-genre Pakistani musical talent will be joined by international musicians trained in both contemporary and traditional instrumentation. Season 6 will incorporate global music influences spanning from Fes, Morocco, to the Balkans, the Ottoman, and Kathmandu, Nepal. With this added dimension to its sixth season, Coke Studio endeavours to make Pakistani music more accessible to a global audience, while at the same time encouraging international artists to adopt and integrate Pakistani music influences into their own compositions.
Hosted by media personality Anoushey Ashraf, the press conference was opened by a musical rendition of the National Anthem followed by a minute of silence in remembrance of the Peshawar bombing and Balochistan earthquake victims.
A video recapturing the essence and influence of the past five seasons of Coke Studio was screened thereafter, following which the host invited Rizwan U. Khan, General Manager of Coca-Cola Pakistan and John Seward, General Manager of Coca-Cola Beverages Pakistan Limited (CCBPL) onto the stage. An exclusive Season 6 session preview, featuring Muazzam Ali Khan and Fariha Pervez titled Jogi was also screened for all the attendees. Anoushey then invited participating talent from Coke Studio Season 6 on stage after which Rizwan U. Khan and John Seward unveiled a limited edition commemorative coffee-table book as conceived, compiled and published by Markings, titled Coke Studio – Sound of the Nation – a vibrant visual journey that charters the cultural, social and emotional impact of a music platform that has regaled Pakistani and international audiences for over five years.
Speaking about Coke Studio, Rizwan U. Khan, General Manager of Coca-Cola Pakistan stated, “At Coca-Cola we pride ourselves on being on the forefront of new and dynamic innovations, and we can say with confidence that Coke Studio is precisely that. With this season Coke Studio embraces and espouses an even more global identity, fusing it in harmony with Pakistan’s heritage. We all look forward to bringing another groundbreaking season of Coke Studio to the nation.”
A detailed schedule of the Season will be released on October 6, 2013.