KARACHI: While Pakistan already has one major awards ceremony in the Lux Style Awards every year, we now have another. At a press conference held at their office in Karachi last week, Hum Network Limited announced that it will hold Hum Awards 2013 in Karachi during March.
While the scope of the television content being judged at these awards is fairly limited at this platform, with only Hum TV dramas being nominated, there is no doubt that the event will create a buzz for the fans of popular dramas such as Humsafar, Shehr-e-Zaat, Mata-e-Jaan, Bari Apa and others.
“We have thought to acknowledge the great support that we have received from our viewers. We are now are planning for the first time ever to hold the Hum Awards,” said Hum TV General Manager Publications and Public Relations Shanaz Ramzi.
She explained that there will be 32 categories altogether, with seven viewers’ choice awards. The categories will include music, fashion, Hum TV dramas and special awards.
Vice President Programming Hum TV Maimona Siddiqui said, “We have acknowledged most of our programmes from 2012 for the awards. We owe it to the television industry and that’s what we need to celebrate.”
Siddiqui elaborated on it further, “Awards act like an energy drink for an artist. The awards symbolise that it is time to recognise these artists and celebrate.”
Ramzi hinted at the kind of entertainment they will have in store for the crowd at the event, “It’s going to be a spectacular night and people from across the border are expected to arrive.” Without disclosing the location of the event, she said, “There will be grand appearances and dance and musical performances as well.”
Ramzi said seven categories will be open up for viewers to vote for, after the February 20 till March 5. The categories in television: Best Drama Serial, Best Actor (male), Best Actor (female), Best On-Screen Couple; in fashion: Best Model (male) and Best Model (female); Music: Best Solo Artist.
The channel owners hope to add more categories next year and said that the awards ceremony will be an annual feature from 2013.
Published in The Express Tribune, February 19th, 2013.
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