Honda launches new Civic in Pakistan

Published: September 19, 2012

Prices start from Rs1.969 million for i-VTEC manual transmission to Rs2.319 million for VTi Oriel Prosmatec transmission. PHOTO: FILE

LAHORE: Honda Atlas Cars launched the much anticipated new model of the Civic, 2012 in Lahore on Tuesday.

In a grand ceremony, accompanied by the president and chairman of Honda, the 9th generation Civic was introduced with enhanced aerodynamics, elegant simplicity of exterior design and enriched ergonomically designed sophisticated interior. It brings with it an armoury of innovative features. Honda’s intelligent multi information display (i-MID), steering wheel with audio and cruise control functions, automatic climate control air conditioning, economy mode for fuel efficiency, immobiliser with an alarm security system and a unique jack-knife key with trunk opening function are salient. All Honda’s automobiles are compliant with the Euro-4 emission standard and equipped with Dual SRS (air bags).

Speaking at the occasion, Honda Atlas Cars Chairman Yusuf H Shirazi reiterated his confidence in Pakistan and its economic potential. He underlined that the Honda Atlas quality is an attitude aimed at winning customer acceptance, trust and goodwill, gains being a long term objective. A direct contribution of Rs19 billion to the national exchequer by the group in addition to indirect revenues were mentioned. He drew attention towards the inconsistent government policies, pointing out that the import of used cars did not only fleece the customers but also slowed down industrial development. He said that imports filled pockets of few opportunists against the long term investments made by the automobile industry. He emphasised that Honda is all about accepting challenges, but let the challenge be fair, even and conducive in nature.

Honda Atlas Cars President Takeharu Aoki gave an overview of Honda and its attention to create technology that is at the forefront of innovations. He spoke about the milestones attained and hardships faced by Honda Atlas Cars.  “We are proud of producing the 200,000th unit in July this year,” he said. Inconsistent government policies and the retarding effect of used cars imports adversely affected the company, Aoki added. “We are not in any competition as we know that our standards are not being touched by any other company,” Aoki said.

The new Honda civic is available in seven different colours. The price range started at Rs1.969 million for i-VTEC manual transmission and goes up to Rs2.319 million for VTi Oriel Prosmatec transmission.

Published in The Express Tribune, September 19th, 2012.

 

Reader Comments (23)

  • My wife wants this all the time rather than eyeing me.

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  • usman
    Sep 19, 2012 - 10:59AM

    a very nice car…..much awaited….

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  • Naumann Malik
    Sep 19, 2012 - 2:48PM

    Haaaaa, yet again another mafia exposed. Look at the ridiculous price of this car compared to the full options available in Dubai. Totally ridiculous & a rip off.

    I happened to visit Honda yesterday & have a look.

    I stand by my earlier statement made here.

    http://tribune.com.pk/story/423141/toyota-facing-competition-malpractice-charge/

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  • sohaib
    Sep 19, 2012 - 6:30PM

    Pakistani consumer will just buy it even at the price higher than the fully loaded option in US!! They will also pay premium on this price. Just watch it.

    The dealers and the company will delay production to get the premium as high as possible and people will pay. Its just show-baazi and nothing else. Recommend

  • Pakistani
    Sep 19, 2012 - 8:38PM

    Why are automobile companies targeting the younger generation here. The new models lack that family car look.

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  • Hammad
    Sep 19, 2012 - 10:36PM

    @sohaib: Not sure if you know this but this is a “student car” in the US. I used to drive Civic when I was in school working towards my BS degree. And yeah, it was fully loaded with all the options.

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  • ali
    Sep 20, 2012 - 7:39AM

    Nothing new!!! Just a change in front Fendor (bumper) with addition of grill in it.

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  • Angry Citizen
    Sep 20, 2012 - 9:51AM

    rediciliuos price , but still stupid people will buy it. i request companies not to go for it as the price of this car is totally unjustifable.

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  • Faraz
    Sep 20, 2012 - 11:15AM

    poor purchasing power and lack of variety in models available, Pakistani people don’t really know much beyond Civic. There are tons of choices available for a mid-size sedan outside. For Pakistanis, Civic is THE car. Its probably not more then an just entry level car outside. Companies should introduce more models and not just Civic and Toyota, also ridiculous price compared to international markets.

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  • Noor
    Sep 20, 2012 - 12:14PM

    Our elite with ill-gotten money will purchase a thing worth Rs 100/- for Rs 10000/-, but won’t care for poor in the surrounding.

    They feel happiness if people around envy them for their rich material.

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  • Fools
    Sep 20, 2012 - 1:16PM

    At AED 95000 dhs.. You get all the full options Honda civic can offer..cruise control and steering controls were available in the previous models..yet Honda atlas charged the full price and wud offer basic options.. The new model at full options price in Dubai also offers reverse camera.. Navigation.. I can bet my house they will not offer it.. Pakistan is country where the public is exploited.. Thank God I live in Dubai..

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  • Fahim
    Sep 20, 2012 - 3:10PM

    @Noor:
    why should they care for poor, it is god who made them poor

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  • Dean
    Sep 20, 2012 - 5:42PM

    There can be good prospects for water kit engr waqar to try his invention on the latest honda. ha ha

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  • nomi
    Sep 20, 2012 - 9:23PM

    I think Pakistan should allow duty-free import of new and old vehicles. This is the only way these 3 automakers would improve their quality and safety standards. Otherwise, we will continue making them rich and depriving ourselves from a better quality vehicle.

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  • sam
    Sep 21, 2012 - 4:54AM

    i think you have not seen the back as yet and the interior @ali:

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  • Raza Khan
    Sep 21, 2012 - 12:04PM

    Civic with much more options is sold in US for around $ 13000. Too expensive! Poor buyers of Pakistan are taken for a ride by Honda & Toyota but Toyota literally beats them all. Toyota literally offer their buyers just basics like a steering wheel, brakes, accelerator, etc. Civic is just a very very basic car used by students & minimum wage earners in US & sadly in PK its a prestigious car. What a difference in perception of these cars?

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  • Humayun
    Sep 21, 2012 - 1:09PM

    What are the safety features ?

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  • sohaib
    Sep 22, 2012 - 12:35AM

    Can you imagine Toyota Corolla with a price tag of Rs 1.5 million is without power windows? If this had happened in developed market, the consumers would have taken to court but here in Pakistan everybody wants a Corolla.

    The three automakers literally ridicule the customers. Not only they deliver the car after months on full payment, they charge a premium for early delivery. And if your car is ready for delivery, you have to pay the adjustment towards the current price. It does not stop at that. The customer service sucks and there are so many quality related issues in a brand new car, that simply should not be there.

    Pakistani consumer is a real big fool. But most of the buying is impulsive buying to show off to friends and in the neighborhood. If this is the mentality, then we get what we deserve and we deserve exorbitantly expensive cars at a very cheap quality and service!!!

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  • farhan
    Sep 22, 2012 - 4:46PM

    unrealistic price why shoudnt they wants to come import cars in pakistan to face fair copmetetion

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  • Sep 24, 2012 - 9:28AM

    Brother I like Honda car because I have already use Honda car exterior is good back like Honda accord and front like city car and interior is lot of changing steering built fully function leather seats and Ac climate control etc

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  • XD
    Oct 29, 2012 - 11:19PM

    Uh. . . Another good car ‘BUT’ with a very high pricetag. The Automobile companies are looting the foolish people of pakistan, who are always trying to show off their cars and money. , They dont realize that this car is very expensive and do not worth nearly Rs2.0 million. The Automobile companies are trying to draw most of hardly earned money from people. . . The imported/used cars are very much more worth to buy in less amount than this and that imported car ‘WORTHS’ that amount. . .We get more features and feel secure in imported cars because of their good quality in very reasonable amount. . So one should better buy an imported car instead of buying a car thats not worth hardly earned money. . ! :)

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  • haris
    Oct 31, 2012 - 11:30PM

    realy a 3rd class shape.. last model of honda reborn was excelent and this one….. realy a bad car and less sitting consumption. i totaly dislike it as honda civic.. it was a good car if this shape was given to honda city. bcz it realy not looks rebornRecommend

  • mohsin
    Nov 1, 2012 - 11:33AM

    realy i dn’t like this shape as Honda reborn last model was outclass to see…
    and 2nd thing is that its very costly as compared to last model…

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