Recma compitches 2011: OMD leads media agency rankings

KARACHI: Omnicom Media Group (OMD) scored 63 points and was ranked number one among media companies for competitiveness in pitches in 2011 and past three years for the Asia Pacific region. OMD was followed in the rankings by Aegis, Carat and GroupM’s Maxus. Recma is the only research company that publishes evaluations on the worldwide media agency industry. Its ‘Compitches’ ranking reports aim to rank media agencies based on their level of competitiveness in pitches. The report is based on a weighted, country-by-country ranking. It ranks pitches worth more than $2 million and identifies key pitches as worth more than $25 million. Initiative, OMD and Zenith Optimedia jointly held the top three spots for India and in Australia, Maxus and Mediacom are tied for top place, followed by Mindshare. OMD Worldwide, is one of the largest media marketing specialists in the world, serving many of the most successful and well-known brands, with more than 140 office in 80 countries.

Published in The Express Tribune, September 14^th, 2012.