Facebook most popular social network in Pakistan: Report

Facebook most well-loved in Pakistan. PHOTO: PROPAKISTANI

KARACHI: Facebook has been termed as the most popular and most frequently used social networking website among Pakistanis in a research done by Effective Measure, an analytics and audience profiling firm, reported ProPakistani on Tuesday.  

According to the report, the research covers user sentiments towards social networking websites as well as the usage, engagement and advertising potential for Pakistani internet users.

The research termed Facebook as the “most well-loved” in the country with 53% of the respondents liking the social networking website the most. Facebook was followed by YouTube with 25% of the respondents liking the video portal and Google+ with 14% likes. The least used website was Twitter with only 3% likes.

Facebook was also found to be the most frequently used website with more than 30% visiting the website daily, again followed by YouTube and Google+. The least used social websites included Tumblr, Pinterest and LinkedIn, the report stated.

Regarding the potential ad growth, the research found out that 70% of users of social networking sites in Pakistan have not clicked on any ads yet. A mere 2% of the respondents were found to have clicked on ads between 2-4 times per visit.