Singer Hadiqa Kiani has made a name for herself not only in the music industry but also as a relief aid worker and recently she has been spotted on the ramps walking as the show-stopper for many designers. Another feather in her cap is: the singer has recently been announced as the brand ambassador of Quiz Clothing, a UK retailer of women’s clothing.
Quiz Clothing arrived in Pakistan in August 2010 and soon gained considerable popularity amongst the locals for its trendy designs and stylish cuts. The brand is now introducing its new summer collection of clothing, shoes and accessories through their stores located at Vogue Towers, MM Alam Road, Lahore and the Mall of Lahore.
Quiz specialises in dressy, sexy, trendy party wear, with a reasonable range of casual, formal and semi-formal wear. “After making its presence felt in the fashion circles of Pakistan, Quiz has decided to take on board, a female style icon, one of the most popular female pop singers Hadiqa Kiani, to be the face of the brand,” says Nida Naseem, Brand Manager.
“I am honoured to be a part of the Quiz family,” says Kiani at a press conference, “I feel very comfortable wearing these clothes. It is important to feel at home with your attire.” Dressed in Quiz Clothing, Kiani’s outfit wasn’t as impressive as one would expect it to be. When being styled as a brand ambassador, it is important to put together an outfit that is not too overpowering. Kiani paired a bandaged black skirt with black leggings and a cream colour chiffon top tucked in. The elements alone might have worked well, but together, the look was just too overwhelming.
Published in The Express Tribune, May 24th, 2012.