KARACHI: In a bid to capture the lower end of the market, Nokia launched two new mobile phones — the Nokia 110 (Rs 3,800) and Nokia 112 (Rs 4,000) — in Karachi on Tuesday.
Designed to appeal to “young, urban consumers”, the devices can be used to access Facebook, Twitter and other social media networks directly, or through the Nokia Browser. Additionally, Nokia 112 features a preloaded eBuddy instant messaging service.
“Today’s mobile phone users want a quick internet experience that allows them to discover great content and share it with their friends – but without being held back by high data costs,” said Nokia’s Executive Vice President Mary T McDowell.
“The new Nokia 110 and Nokia 112 devices combine browsing, social media, apps, world-class entertainment and long battery life,” she added.
Commenting on the consumer habits in Pakistan, Vice President Near East Nokia Imran Mahmood said “our vision is to give the youth of Pakistan their first internet experience on a Nokia mobile device. And we are very pleased to have made great progress in this direction with our rich, affordable and power packed portfolio”
The local twitter users tweeted about the Nokia launch throughout the event. Below are some of the selected tweets from the trend #NokiaPakistan.
Nokia presenting and highlighting Pakistan’s soft image – A global launch event in Marriott
The Internet will bring growth, information and new occupations to Pakistan. It allows us to create & scale.
#NokiaPakistan needs to launch an android phone to get popular again
Change the name of the brand because everyone calls it “nokila” now.
#Nokia just said there are 3.2bn people who don’t use mobile phones. Nokia 110 and Nokia 112 will cover that, with Internet.
Even a k550 of sonyericsson is better than a pathetic nokia smart phone :) really .
Nokia 110, 112 internet enabled phones cost less than 4000 Rs. For the entry market. Target: Chinese devices.
the thing i hate about product launches etc are all the delays, boring speeches and then the disappointment.