Yesterday saw the opening of the city’s first 3D cinema at Cinestar in Township. A red carpet event showcasing the Hollywood film, Avatar, had been organised by owners Ali Chaudhry and Faraz Chaudhry.
The organisers said they had spent a large amount of money to get the latest technology. A 3D cinema, they said, cost 10 times an ordinary cinema and the entire cinema had to be renovated in order for the 3D technology to be installed. They also hoped to add three more screens and IMAX technology to their cinema house. “We want to revive the cinema. Our focus is youth who embrace new technologies,” said Ali Chaudhry. He said that they had special discounts for students.
The event was well attended. The audience’s enthusiasm and excitement were palpable. Cinema-goer Sobia said, “3D is about bringing life to a big screen. It’s good to know that people are taking initiatives to revive entertainment through cinemas.” The cinema owners hope to showcase many 3D films in the coming months. Unfortunately the lack of 3D film production in Pakistan means that no Lollywood film will be shown. However, the Bollywood film, Wanted is slated to be screened.
The cinema is going to offer 3D glasses for an affordable price. Glasses can be re-used at further showings.
Published in The Express Tribune, April 15th, 2011.