Corporate corner: Mondelez launches Trident

KARACHI: Mondelez Pakistan Limited, maker of Cadbury Dairy Milk and Tang, has recently launched Trident, its globally-acclaimed gum brand in Pakistan, through a nationwide distribution network. Trident is being imported by Mondelez Pakistan from Turkey and Egypt and bears Halal certifications from the highest certifying authorities of those countries. “The launch of Trident in Pakistan is our commitment towards serving our customers with an assortment of products to serve their taste palates. It offers us an exciting opportunity to accelerate global growth and expansion, as we pave way with our leading position, globally,” said Mondelez Pakistan Limited Managing Director Usman Muneer.

Published in The Express Tribune, October 19^th, 2016.

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