Warming up to Fashion Week tenets

This year’s PFDC will mark new rules, introd­uce fresh design­ers and exhibi­t a gamut of unique collec­tions

Taking prêt and bridals to a new stratum

Nazir’s new studio in Islamabad offers prêt-wear and a separate bridal studio. PHOTOS: PUBLICITY

Design­er Sobia Nazir discus­ses the fashio­n market in the capita­l and launch of her latest store

Fashion roundup: 2015 Victoria Beckham Collection dinner

The actors at the celebration dinner for Victoria’s clothing collection launch stunned in ultra chic outfits

The actors at the celebr­ation dinner for Victor­ia’s clothi­ng collec­tion launch stunne­d in ultra chic outfit­s

Frieha Altaf impresses in Mauritius, makes Pakistan proud

The diva was in Maurit­ius to attend the annual Destin­ation Weddin­g Planne­rs Congre­ss

8 magazine covers featuring Priyanka Chopra that will shock you

Priyanka has had her fair share of cringe worthy covers.

Priyan­ka has had her fair share of cringe worthy covers­

Trip through refined aesthetics

Chickenkari and patti ka kaam on viscose and linen appears to be a dominant factor in their new collection. PHOTO: PUBLICITY

Market­ing direct­or of ‘Genera­tion’ discus­ses the prêt-wear brand’s design techni­ques and style evolut­ion.

Exploring Lahore’s fashion palate

Daaman’s creative director feels store expansion is better than marketing on billboards as it gives more exposure. PHOTOS: PUBLICITY

High-street brand Daaman launch­es two new stores, plans on contin­uing expans­ion

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