Maati TV — Pakistan’s first web television

Published: January 4, 2011
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Aiming to promote community-based journalism as well as indigenous culture and social values, the country’s first web television Maati TV is set to launch on January 7. DESIGN : ESSA MALIK

Aiming to promote community-based journalism as well as indigenous culture and social values, the country’s first web television Maati TV is set to launch on January 7. DESIGN : ESSA MALIK

LAHORE: Music Art and Technology Informatrix (Maati Tv) will mainly serve as a platform for the youth to share their stories of social and development sectors.

The web television will work on the principle of non-corporate parallel media. A project of Interactive Resource Centre (IRC) in collaboration with the South Asian Partnership Pakistan (SAP-PK) and the Church World Service Pakistan/Afghanistan (CWS), Maati TV will initially have its correspondents in 20 districts and different educational institutions across the country.

In Punjab, Maati Tv will have its correspondents in Lahore, Multan, Bahawalpur and Faisalabad. In Sindh the correspondents will be located in Karachi, Hyderabad, Dadu and Juhi. Balochistan will have its representatives in Quetta and Jaffarabad while in Khyber Pakhtunkhwa it will have correspondents in Mardan, Peshawar and Kohat. The web television will also have representation in Gilgit and Hunza.

The correspondents from these districts will make documentaries on social and developmental issues which will be uploaded on the website. The head office of the web television will be in Karachi.

Executive Director of the IRC Muhammad Waseem told The Express Tribune that the organisation has trained the correspondents in documentary making, “We have worked in different educational institutions on peace building and students will also make documentaries on different social and developmental subjects. We have provided cameras and editing units to our correspondents and their documentaries will mainly only be three-minute long.” The youth does not have a platform to speak about social problems and this television will provide them with a platform to get involved in the social building process, he added.

Programme Manager IRC Nasir Sohail said, “Maati TV will be like Democracy Now, a non-corporate media in the US, we have also added the option of blogging in it. People can write their blogs or articles and we will generate debates on our documentaries or our blogs”.

When asked about data management of the site, he said, “We will have multi servers. We have this thing in mind and have sorted this out. Honorarium would be given to the correspondents for making each documentary”.

The television will also incorporate cell phone videos. “There will be a section in which we will have mobile phone videos. People can make documentaries on any social issue and we will upload them,” said Waseem.

Flood relief activities

Maati TV will focus on the rehabilitation work in flood-hit areas through a special segment. “The locals in the flood hit areas will serve as watchdogs. They will make documentaries on the relief activities and we will upload them on our website,” said Waseem. By 2012, 70 percent population of Pakistan is going to be under 30 and that is our target audience. When asked about the financial feasibility of the project he said, “We intend to have google ads and meet our expenses from there. Another option is that we will focus on corporate social responsibility and generate funds for it. If things go as per plan this project should become self sustaining in a year.”

Published in The Express Tribune, January 5th, 2011.

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Reader Comments (5)

  • Zareen
    Jan 5, 2011 - 5:31AM

    Good initiative!! When will it be launching? Waiting….Recommend

  • Jan 6, 2011 - 1:23AM

    Great new portal, i am from web designing company that is IESPro.Recommend

  • M. Basir Khan
    Jan 9, 2011 - 12:45AM

    hi there all how r u? such a great work sir muhammed waseem sahab, we students really need some platform where we can express our views and ideas and also play our role as a Pakistani by sharing our ideas. i m waiting for the lunching so shall i stats the count down????????? Recommend

  • Dr.shahzadmedia studies iub punjab pak
    Jan 27, 2011 - 2:00PM

    contemoporary age is rightly said of Media Recommend

  • Dr.shahzadmedia studies iub punjab pak
    Jan 27, 2011 - 2:25PM

    I think its a good efort bcoz contemporary age is rightly said the age of media.Maati T.V is a need of day. Wish u good luck

    Dr. Muhammad shahzad
    Dept. of media studies
    The Islamia university of Bahawalpur Pakistan
    Recommend

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