Apple pushed down to 3rd in China smartphones for Q2

SHANGHAI: Two Chinese smartphone makers pushed US technology giant Apple into third place in the world's biggest market in the second quarter, an independent analyst firm said Monday.

Upstart Xiaomi, known for delivering high-performance products at cheap prices, was the largest smartphone vendor in China based on shipments with a 15.9 per cent market share in the April-June period, Canalys said in a press release.

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Telecom equipment maker Huawei was close behind at 15.7 per cent, it said, followed by Apple, South Korea's Samsung and Chinese firm Vivo, without giving the percentages for those three.

US technology giant Apple had taken top spot in the Canalys rankings for the first three months of 2015, and its third place showing came despite the launch of its large-screen iPhone 6 and iPhone 6 Plus last autumn.

"Competition among major brands has never been so intense," Wang Jingwen, an analyst at Canalys, said in the statement. "Xiaomi is under immense pressure to maintain its top position in the quarters to come."

China is the world's largest smartphone market by shipments, Canalys has said previously.

Apple's iPhone sales surged 85 per cent in Greater China -- which includes Hong Kong and Taiwan -- with revenue from the region more than doubling to $13 billion for the latest quarter ended June 27, according to the company.

"We remain extremely bullish on China and we are continuing to invest," Apple chief executive officer Tim Cook said last month when the company announced earnings.

"We would be foolish to change our plans. I think China is a fantastic geography with an incredible, unprecedented level of opportunity," he said.

Huawei said in July that its global smartphone shipments surged 39 per cent year-on-year in the first half of this year to 48.2 million as it focussed on mid- to high-end models.

But a top Huawei executive said last month that his company and Xiaomi were pitching to different segments of the Chinese market.

"We're different than Xiaomi. No two companies are alike," Ken Hu, Huawei deputy chairman and currently rotating chief executive officer, told journalists.

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"If you want to compare us to other companies, you can see from the increase in (sales) volume that we have a lot of advantages."

Industry officials say Huawei has targeted Samsung as it seeks to be the king of Android smartphones in China. Huawei is also investing in 5G technology for future growth.