3 Bahadur becomes highest grossing animated film ever in Pakistan

Published: June 8, 2015
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'3 Bahadur' is the highest grossing animated film in Pakistan.
PHOTO: VIDPAK

'3 Bahadur' is the highest grossing animated film in Pakistan. PHOTO: VIDPAK

KARACHI: Pakistan’s first full-length animated feature 3 Bahadur has become the highest grossing animated-film ever to release in Pakistan.

It is truly an exciting time for Pakistani cinema. Over the course of the last year and a half, Pakistani filmmakers have treaded into new and untested waters and unsurprisingly all of them have managed to wow the audience.PHOTO: PAKMEDIAREVOLUTION

First there was Bilal Lashari’s action-thriller Waar, then Nabeel Qureshi’s game-changing comedy Na Maloom Afraad and last but not the least Sharmeen Obaid-Chinoy’s animated movie 3 Bahadur.

Billed as Pakistan’s first animated feature film, the movie is in the midst of a stellar run at the box office and has now become the highest-grossing animated movie in the history of Pakistani cinema.

Previously the record was held by Blue Sky Studio’s Rio 2 which grossed an estimated Rs 4.5 crore but 3 Bahadur has comfortably managed to outdo the Hollywood movie after only three weeks with a box office collection of Rs 4.7 crore up till now.

According to the executive producer of 3 Bahadur Jerjees Seja, the success of the film underlined the fact that Pakistani audiences want to ‘watch their own films’.

“It is really great that a first ever Pakistani animated film has managed to outdo a major Hollywood franchise like Rio 2 in terms of box office,” said Jerjees.

PHOTO: PMM.NET.PK

Released in over 35 cinemas the movie has managed to perform well at cinemas in both Punjab and Sindh, with each province contributing 50 per cent to the total box office collection. The film was not released in Khyber-Pakhtunkhwa and Balochistan.

“Although the film did perform well in its first week it has picked up tremendously during the last two weeks,” said Khurram Gultasab, the general manager of the chain of Super Cinemas in Punjab. He identified ‘exams’ as a major reason behind the lesser turnout in the cinemas during the first week.

Released during the highly crowded summer window the movie faced tough competition from other international releases with movies like Piku, Bombay Velvet, Tanu Weds Manu Returns and Avengers: Age of Ultron.

PHOTO: DND.COM.PK

3 Bahadur was released three weeks ago opposite five other films but despite the stern competition, it is still running in cinemas and is doing remarkable business,” he added.

Box office results and critical response aside the movie has managed to woo audiences of all ages; which according to various stakeholders of the film industry was one of the key factors that have led to the film becoming such a success. “With other movies, like Mad Max: Fury Road, a person would usually go and watch the movie with a friend or two but with 3 Bahadur you have whole families coming in and watching the movies,” remarked Khurram Gultasab.

A few days ago, at the press conference for Moor, Nadeem Mandviwalla had noted how Pakistani cinema had managed to outdo Bollywood with just their first release. “India has made six animated features to-date but none of them have been successful and our first film has become a big hit.”

PHOTO: PAKISTAAN.PK

The success of 3 Bahadur comes as a welcome sign for a number of animation studios which have emerged within the country and shown an interest in animated feature films.

Musician, Haroon who heads the animation company Unicorn Black, which has produced the TV show Burka Avenger, said that as a person belonging from the same industry it was heartening for him to see that such content was being made in the country and was hopeful more people would follow suit.

“The stuff that Waadi Animations has done is high-quality and I am sure that we would be making world-class content in the near future.”PHOTO: YOUTUBE

Jerjees Seja seconded Haroon’s notion saying that the first step is always the hardest and considering that it has yielded great results other people would also start showing an interest in this genre of filmmaking.

With 3 Bahadur only going from strength to strength the makers of the film have already provided themselves with a cushion given that they intend to release a sequel by December next year.

Who knows they may end up creating one of Pakistani cinemas first-ever animated franchises?

Fans took to Twitter to express their excitement about the film:

Watch the trailer here:

Facebook Conversations

Reader Comments (8)

  • Jawad U Rahman
    Jun 8, 2015 - 4:48PM

    I am absolutely elated at the success of a Pakistani movie. But, looking at the trailer I am a little apalled by the imagery of dark violence for a movie probably targeted at young viewers. The movie starts with a big bang reminiscent of a nuclear explosion, and has many images of daggers, apparent bomb blasts, and evil on the loose. I really hope movies like this don’t desensitize the population, especially the young kids, further about violence. Recommend

  • Sara Khan
    Jun 8, 2015 - 7:50PM

    How delightful to see this. My children absolutely loved the film, there were no nuclear explosions of bomb blasts! The film made us all happy and my children sang along to the catchy songs. The themes addressed in the film are important for our children and i am so glad to see it do so well. Thank you to the team behind it. Pakistan owes you Recommend

  • PakPhilmPhan
    Jun 8, 2015 - 9:30PM

    Great article and loved the film! Thanks Hassan for supporting Pakistani cinema!Recommend

  • Jawad U Rahman
    Jun 9, 2015 - 3:54AM

    @Sara Khan: I guess they should make a better trailer then. The trailer tells a different story.Recommend

  • Indian Guy
    Jun 9, 2015 - 5:39AM

    Looks like a nice movie from the trailer. And ‘Chaar Sahibzaade’ is the highest grossing Indian animation film with a overall gross of Rs. 70 crore. So, can someone clarify what he means by “India has made six animated features to-date but none of them have been successful and our first film has become a big hit.” Is he talking about collection in the Pakistani market?Recommend

  • chutadpaki
    Jun 9, 2015 - 7:11AM

    another comparision with india……..u guys stand nowhere close to even bangladesh film industry dude…..Recommend

  • Tanveer
    Jun 10, 2015 - 10:42PM

    @Indian Guy: Obviously he is talking about Business in Pakistan. We can’t compete you in terms of collection. It released on in 35 cinemas in Pakistan. How many cinemas in one Indian State have? May be 350 or more. You can compare it now what is 5crore meant in Pakistani Cinema.Recommend

  • kalmanac
    Jun 15, 2015 - 4:31PM

    For Indian a-holes
    3 Bahadur’s Total Business so far: 47000000PKR
    No. of Cinemas: 35
    47000000 / 35 = 1342857 per Cinema
    Suppose if 3 Bahadur is released in 350 cinemas in same way Indian
    Movies are released then
    1342857 * 350 = 469999950PKR
    P.S:- I’ve seen all Indian animated and unfortunately all of them are crap.
    As per one of endian “Chaar Sahibzade” earned 700000000RS total. Suppose
    From 350 cinemas then
    700000000 / 350 = 2000000 per cinema
    Reality check for endians…..Recommend

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