Backlash after company advertises high heels for babies

Published: May 1, 2015
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Company boasts that it will be your daughter's first fashion statement but parents are certainly not impressed. PHOTO: MIRROR

Company boasts that it will be your daughter's first fashion statement but parents are certainly not impressed. PHOTO: MIRROR

A company selling a range of high heels for babies has been branded ‘sickening’, as parents claimed that it is trying to sexualise children. The company boasts that owning a pair of the heels ‘will be your daughter’s first fashion statement’ but parents are certainly not impressed, reported Mirror. 

The company behind the shoes, Pee Wee Pumps, which is based in the US, offers the heels for £20 a pair and has six ranges available, with three dubbed ‘Wild Child’, ‘Sassy’ and ‘Diva’.

PHOTO: MIRROR 

On its website the company boasts: “Pee Wee Pumps will be your daughter’s first fashion statement.”

But parents are not impressed.

“High heels are designed for one purpose, the sexualisation of women,” one parent said.

“That is fine because women are mature enough to make such choices but putting these on a child is just wrong.”

PHOTO: MIRROR 

Another added: “Let’s just start the sexualisation of girls in the crib.”

The brand, which launched in October last year, claims to have sold up to 1,000 pairs in Britain and the US.

Online retailer Amazon sells the shoes on its US site, but they cannot be purchased on its UK site.

Michele Holbrook, founder of the company, said, “This is not intended to sexualise kids. It’s a fashion accessory for a mother to put on a baby.

PHOTO: MIRROR 

“It’s not meant to be offensive in any way.”

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Reader Comments (2)

  • Spyrogyra
    May 1, 2015 - 6:22PM

    In addition to the negative connotation, is this even medically approved? A baby could get hurt if the heel snags or slips. Recommend

  • Rebecca
    May 2, 2015 - 5:46AM

    If the goal is not sexualization then why are the babies posed like a boudoir photo?!Recommend

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