Pakistan

Media discussion: Entertainment-education strategy for TV dramas

The roundtable was organised to explore opportunities for working hand-in-hand with television producers and channels

News Desk April 01, 2015

The roundtable was organised to explore opportunities for working hand-in-hand with television producers and channels. DESIGN: JAMAL KHURSHID

A media roundtable arranged here explored entertainment-education strategy for television dramas, said a press release on Wednesday.

The discussion was organised by Centre for Communication Programs Pakistan at a local hotel, under a Department for International Development-funded project “Empowerment, Voice and Accountability for Health and Nutrition”. The roundtable was organised to explore opportunities for working hand-in-hand with television producers and channels for development and production of entertainment-education television dramas.

Under the project an innovative initiative was recently launched for scriptwriters and screenwriters in Pakistan production and broadcast of television dramas inspired by the entertainment-education strategy.

CCPP Executive Director Atif Ikram told the participants that CCPP was a premier institution in Pakistan that specialised in development communication.

Leading producers and scriptwriters, Hasina Moeen, Samina Ahmad, Sultana Siddiqui, Laila Zuberi, Bushra Ansari and others participated in the discussion.

Published in The Express Tribune, April 2^nd, 2015.