Kailash Kher on unethical music marketing

Singer collaborates with folk singer Prahlad Singh Tipanya for his upcoming album.

NEW DELHI: Most of Bollywood music is often criticised for its bold lyrics or lack of originality. Admitting the popularity of film music, singer Kailash Kher says there is a wave of “bad product being sold with good marketing” in the industry.

“It’s not necessary that the strategy will always work. The song being appreciated or liked by people today may not appeal after a year or so,” Kailash said in an interview. The singer was in New Delhi recently for the anniversary celebrations of an NGO, The Hans Foundation. He also points out that “the music industry is rolling out some good and better songs, but filmy music is more popular” because of marketing strategy.

The Allah ke bande crooner has been associated with a slew of social causes and has participated in many charity-based concerts from time to time. Kher is also one of the nine people nominated by Indian Prime Minister Narendra Modi to take forward the message of Clean India. “Working towards a social cause is my passion. I want to devote 25 -30 per cent of my income towards a good cause. I was an ordinary person and didn’t even dream of becoming a star. So, it’s my way of reciprocating the love, appreciation, and trust I have gained,” said the 41-year-old.

Kailash is known for his soul-stirring songs like Teri deewani and Saiyyan singer says people don’t understand the deeper meanings of his songs.  “The intricacies of the songs are still not known. Every song provides a message along with entertainment,” he said. The singer is working on a new album, for which he has collaborated with a folk singer Prahlad Singh Tipanya. 



Published in The Express Tribune, November 12^th, 2014.

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