Sach Mooch: From Annie Khalid to Iftikhar Thakur, a case of exploding videos

Published: June 14, 2014
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Check out our very own princess of God-knows-where with a Ranveer Singh copy dancing around in slow motion in the video of Tharki Sala. PHOTO: FILE

Check out our very own princess of God-knows-where with a Ranveer Singh copy dancing around in slow motion in the video of Tharki Sala. PHOTO: FILE

KARACHI: 

If you think Pakistan’s music industry is dead, you are dead wrong! We have so many talented musicians who are doing wonders with their creativity; coming up with fresh and catchy tunes and mesmerising those who watch their music videos.

You know who I am talking about? No, not Rahat Fateh Ali Khan with his latest music album Back2Love — that is a rain drop compared to the tsunami of creativity that self-proclaimed princess-of-God-knows-where Annie’s song Tharki Sala exudes.

It is satire at its best; she speaks about being 16 years old (which she obviously was a decade back) and being harassed by men. People are going gaga over the song with comments such as “Hmmm ek dum sexy ho yaaaarz… lets meet plzzz” by Engineer Uzair and “Mujhe samajh nahi aya” by Princess Shona.

I applaud Annie for bringing up such an important issue. I know it must have been hard as my sources say the song has been written keeping her ex-husband in mind. At least, now we know how Adele’s ex-boyfriend feels.

Anyway, now on to the music video of this masterpiece that has been directed by veteran director Sohail Javed. I must say, he has done a great job. For a second, I thought this was Beyoncé’s latest music video, but no! It’s our very own princess of God-knows-where with a Ranveer Singh copy dancing around in slow motion.

I liked the set and art design of the video, especially the ladder and chains in the backdrop, as they seem to be metaphors for the ‘ladder’ of social classes and ‘chains’ of restrictions imposed on a woman in our male-dominated society. The most unsettling part of the video is Annie being surrounded by semi-dressed men as she sings away. She pushes and shoves them when they try to come close to her. I could feel the fear in her eyes — such drama and disbelief is hard to find in a film, let alone a music video. This is plain genius!

Let’s move on to another ground-breaking music video, which has helped revive the Pakistani music industry. This is slightly higher in budget as it is part of a feature film, but its originality and sheer creativity have made it the talk of the town. Yes, I am talking about the Pakistani rendition of the song Aaj Blue Hai Pani Pani. The version is so overwhelming. I dare you to watch it till the end, I dare you!

First of all, the lyrics are as deep as pani itself. I would highly recommend Gulzar to go through them and get inspired. One of the main reasons why the music video has made waves (pun intended) in our country is because of the hero and heroine in the song. So muscular, macho and handsome! And I am referring to the lady in the video. She looks like she can throw the man from Saddar to Defence — such intimidation that the pani in the video seems to be running away from her. The couple in the video have the chemistry that Brad Pitt and Angelina Jolie share; some might even say they are the Laurel and Hardy of romance in Pakistan.

Now, to whoever says the industry is dead, show these videos and they will be equivalent to a bitch-slap of talent on their faces. I have no doubt that we will blossom as long as we have original and quality music like this. To the haters, I quote the wise words of a princess “Boloon go! Tujhse tu na aa kareeb, khud ko samajhta hai kya?! Tharki sala!

Published in The Express Tribune, June 15th, 2014.

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Reader Comments (10)

  • amir jafri
    Jun 15, 2014 - 8:14AM

    No wonder Pakistan is not respected anywhere, anymore!

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  • Mohamed Ali Chinappa
    Jun 15, 2014 - 10:59AM

    Look at the guy on the right in the poster, the Pakistani actor.He looks like a little Ranveer Singh(Indian Actor).Actually, Keeping Moustache is for Indians only, Muslims(Pakistanis & Arabs) should shave away the Moustache to prove their non Paganess.Not only is this not the true nature of Pakistan, its also a copy of India.Jokers.

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  • optimist
    Jun 15, 2014 - 12:58PM

    @ Mohammed Ali Chinappa
    You need to understand the differences between a staunch religious person (like Orthodox jews) and someone who is in film industry (like Shia Labeouf).Recommend

  • kam
    Jun 15, 2014 - 6:00PM

    As i started reading i thought the writer needs a reality check. But LOL, ur pun is indeed something too crisp. Ended too soon.Recommend

  • Ali Gul Pir
    Jun 15, 2014 - 6:30PM

    @kam: I want to leave you wanting more :P

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  • Poppy Harlow
    Jun 15, 2014 - 8:49PM

    To the idiots who are complaining about the looks of the artists on the video, do not stomp on the creativity of the artist enjoy the music video or move away! in the 1960’s the American religious majority condemned the great Elvis Presley for gyrating his hips and moving to the sound of black music fast forward to now he is considered a pioneer of music Recommend

  • ashoo
    Jun 15, 2014 - 10:57PM

    @Poppy Harlow:
    are you comparing thakur/princess annie to elvis? are you? please tell me

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  • Poppy Harlow
    Jun 16, 2014 - 3:46AM

    @ashoo – No I am not comparing thakur/Princess Annie I am making a comparisons of music genre and taste what one school describes as “No wonder Pakistan is not respected anywhere, anymore!” one one in the Pakistani music though good are every come to the standard of the KING! there might be many imitators but that’s what they just good at imitations which is the choicest way of flattery !

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  • Zaied khan
    Jun 16, 2014 - 5:19PM

    what can i say ,,

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  • RV
    Jun 16, 2014 - 6:12PM

    This is why aliens won’t talk to us…

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