Afghanistan was also awarded the best junior participation Initiative following its work to introduce cricket into the school curriculum. PHOTO: FILE
The best overall cricket development programme recognised Afghanistan’s efforts in developing cricket at all levels, which is reflected in its success in increasing participation rates, promoting the game, and qualifying to the ICC events.
Afghanistan was also awarded the best junior participation Initiative following its work to introduce cricket into the school curriculum.
Ireland was awarded the best cricket promotion and marketing campaign for its work to promote the Ireland-England ODI at Malahide in September 2013, which saw 10,000 fans attend as part of a sell-out crowd.
Published in The Express Tribune, February 21st, 2014.
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