Facebook reported nearly 1.2 billion monthly active users in October, and is due to update investors on its traffic numbers at the end of the month. While desktop traffic to its websites has indeed been falling, this is at least in part due to the fact that many people now only access the network via their mobile phones.
For their study, Cannarella and Spechler used what is known as the SIR (susceptible, infected, recovered) model of disease, which creates equations to map the spread and recovery of epidemics.
They tested various equations against the lifespan of Myspace, before applying them to Facebook. Myspace was founded in 2003 and reached its peak in 2007 with 300 million registered users, before falling out of use by 2011. Purchased by Rupert Murdoch’s News Corp for $580m, Myspace signed a $900m deal with Google in 2006 to sell its advertising space and was at one point valued at $12bn. It was eventually sold by News Corp for just $35m.
The 870 million people using Facebook via their smartphones each month could explain the drop in Google searches – those looking to log on are no longer doing so by typing the word Facebook into Google.
But Facebook’s chief financial officer David Ebersman admitted on an earnings call with analysts that during the previous three months they did see a decrease in daily users, specifically among younger teens, reported The Guardian.
Published in The Express Tribune, January 25th, 2014.
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Every one has to go down one day. Atleast this will make youth do something else. Poor Facebook.
I totally agree with the research. As if one could read about the product life cycle, he/she will get to know the every product, that has some uniqueness, in the first stage (beginning) give a boom in the market and penetrate like a virus in the customer's life. In the second phase its people get use to it and it became their part of life, in this stage the popularity statistics of the product gets stable. In the third phase the product's demand starts diminish perpetually and in this stage people get bored with it and moves to find something new. In the forth and the last phase, it completely demolish and the rest of other new product take place of it.
It a part of marketing and business. One which enters, must go out.