Enem store in Lahore has been a landmark in Liberty Market for almost half a century. Almost everyone who grew up in Lahore has, at one point, been a customer of this store. Towering over Liberty Market, Enem Store was the first high-end shopping mall of its kind.
Even in the ‘80s, St Michaels and Marks & Spencer were available in Enem. As time passed by, Enem store faded away in the market, and Lahoris found more avenues, such as Men’s Store and Be Smart, to satisfy their shopping needs.
However, a new generation took over the reins of the business and on Thursday December 20, owner Mian Mohammad Tayyab opened doors to his revamped store. Managed by Qasim Yar Tiwana of QYT Events, the evening not only launched the new collections from Zara, Marks & Spencer, Chanel, Dior, Gucci, Cartier, Mont Blanc and Lanvin; they also featured a fashion presentation of products available at the store.
“Our clientele is back,” claims Tayyab. “There are no tourists here and hence we have to bring products that will sell at competitive prices. There are a lot of people selling the same products but you will notice that we are offering the best value for money.”
With two floors dedicated to menswear, Enem Store is now carrying a whole range of accessories from wallets, pens, sunglasses and cufflinks. “We have over 3,000 walk-in customers daily and with this new store we are expecting there to be an exponential rise in our clientele,” continues Tayyab.
The owner of Enem Store invited guests for a re-launch and fashion show. PHOTO: SHAFIQ MALIK/EXPRESS
“Enem is now official brand partners with all the labels that we carry; which boosts our credibility.” Long gone are the days when Enem was the only place with imported make-up, toys and children’s clothes; yet there are clients who still frequent the store for their fashion essentials.
Published in The Express Tribune, December 23rd, 2012.