KARACHI: “Broadband penetration and mobile telidensity is creating a bandwidth shortage in Pakistan, which will widen manifold as third generation mobile technology rolls out. That’s where we see the opportunity, as businesses will need to optimise their hardware, storage and software,” says Oracle Corporation’s Vice President of ASEAN Systems Sales Ron Goh.
Goh, in an interview with journalists, said that current data centre operations are unsustainable and often fail to meet the needs of growing businesses. “By optimising existing data centres,” he said, “organisations can significantly increase IT efficiency along with system performance, availability and security. By doing this, they can reduce their spending on systems operations and integration that eat up around 80% of the IT budget,” he added.
Through Data Centre Optimisation (DCO), businesses can lower operation costs by 75%, according to Goh. “DCO is not a machine or software, but a combination of storage, servers, operating systems, engineered systems and software to simplify the IT infrastructure,” he explained.
“Pakistan is a fast growing country where demand for technology is increasing,” Goh observed, “even businesses that have Data Centre Optimisation technology want to upgrade the same to global standards.”
Explaining the need for upgrading database storage infrastructure, “These new challenges can’t be met with application silos [storage towers] running on aging hardware technologies,” he said.
Giving an example, Goh said organisations which have implemented more efficient technologies were not only able to lower operating costs, but also drove better productivity, which ultimately gives the organisation a quantifiable return on investment and a real competitive advantage within the industry.
Operating in Pakistan since 1997, Oracle’s clientele has grown to 1,100 customers.Through its local partners, the database giant helps businesses adopt integrated information technology infrastructures for higher work efficiency.
Published in The Express Tribune, November 22nd, 2012.