Marketing Conference: IBA teaching via empirical research

Published: May 6, 2012

KARACHI: The Institute of Business Administration (IBA) celebrated the fruition of the first international research-based conference in Pakistan to impart marketing education through empirical research. The inaugural ceremony was held at the IBA’s main campus on Saturday. Yasmin Zafar, convener of the conference and chairperson of IBA’s marketing department, said that the aim of the moot was to bring together academia and professionals to discuss some of the most recent aspects of marketing in Pakistan and abroad. IBA Director Dr Ishrat Husain said that the conference served as an opportunity for the institute to build relationships with academic providers internationally. Dr Ahmed Jamal, programme director at the Cardiff Business University in the UK, also spoke at the event.

Published in The Express Tribune, May 6th, 2012. 

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