New Venture: DDB joins hands with Bulls Eye

New advertising agency to be called BE DDB.

Express November 26, 2011
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KARACHI: DDB Global advertising business (Lipton, Johnson & Johnson etcetera) has joined hands with Bulls Eye as its new partner in Pakistan. Headed by Shoaib Qureshy, this new venture will bring together the DDB Global and Bulls Eye’s local advertising business under a new advertising agency  BE DDB. According to Patrick Ehringer, President of DDB Middle East and Africa, “this change is a signal of DDB’s commitment to the Pakistani market as we look ahead to becoming the most creative agency of the country”. PRESS RELEASE

Published in The Express Tribune, November 26th, 2011. 
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