Queen of Tears Kim Ji-won named Bvlgari brand ambassador ahead of 'Eternally Reborn' exhibition

Luxury jewelry brand BVLGARI has revealed actress Kim Ji-won as its latest brand ambassador.

On September 23, BVLGARI announced that Kim Ji-won was selected for her wide-ranging appeal, modern style, and upbeat, positive personality, which align perfectly with the brand's values. Known for her impressive performances in a variety of roles, Kim Ji-won will now represent BVLGARI’s jewelry, watches, and perfumes, becoming the first Korean ambassador to cover all categories.

As BVLGARI's ambassador, Kim Ji-won will also serve as the muse for the 'Divas' Dream' collection, which celebrates bold, bright, and free-spirited women. The collection is renowned for its iconic fan-shaped design and pays tribute to radiant women who bring light and energy to the world.

Expressing her excitement, Kim Ji-won shared, "BVLGARI is a beautiful brand that has been loved globally for a long time. I am thrilled to represent BVLGARI and be part of its magnificent history. I look forward to embarking on this new journey with BVLGARI, a brand that continues to evolve from the past to the present and into the future."

To mark Kim Ji-won’s role as ambassador, BVLGARI will hold an exhibition called "Eternal Rebirth: In Search of Art, Jewelry, and Roman Inspiration," celebrating the brand's 140th anniversary. The exhibition, featuring Kim Ji-won as the voice for the audio guide, will run from September 27 to November 3 at Museum Hanmi in Samcheong. BVLGARI will also host a pop-up event for the new Omnia Crystalline Eau de Parfum at Lotte Department Store from September 27 to October 3.

Kim Ji-won has recently earned widespread praise for her role in the tvN drama 'Queen of Tears.’ She has also showcased her versatility in projects such as JTBC's 'My Liberation Notes' and KakaoTV's 'Lovestruck in the City.’