Badshah reps Pakistani streetwear brand Rastah

Indian rapper wears beaded archival piece in IG post

When it comes to merging cultural symbolism with urban flair, few brands have carved their name into the streetwear scene quite like Rastah. Since its inception in 2018 by Zain, Adnan, and Ishmail Ahmad, the Pakistani label has seamlessly transitioned from handwoven textiles to bold, artistic streetwear. It's no surprise, then, that Rastah's pieces are catching the eyes of global trendsetters - with its latest fan being none other than Indian rapper Badshah.

In a recent Instagram post, Badshah was seen in an archival Rastah jacket that radiates both elegance and edge. Designed by artist Nikita Jaisinghani, it's embroidered with intricate cream-coloured beads forming floral and leaf patterns, striking a delicate balance between the natural and the bold. Styled with futuristic sunglasses and flashy diamond rings, the Jugnu singer's look is a masterclass in how to blend luxury with street swagger. His choice of black trousers keeps the focus exactly where it should be - on that meticulously detailed jacket, which is undeniably the star of the show.

This isn't Rastah's first brush with international fame, of course. Justin Bieber turned heads in a hand-embroidered pink button-up from the brand's Volume 10 collection, propelling the label further into the spotlight. Timothée Chalamet was also spotted in a Rastah brown sweatshirt, wandering the streets of Los Angeles and subtly endorsing the brand's refined street aesthetic.

What sets Rastah apart isn't just its growing celebrity following, but its commitment to storytelling. The Volume 10 collection, which has made waves in the fashion world, is more than just fabric and threads. It's a rich commentary on the Subcontinent's complex relationship with the British Raj, a nuanced critique that's woven into every stitch. Described by the brand as a project that's been over six months in the making, Volume 10 is also a celebration of Rastah's fifth anniversary - and its steady ascent to global recognition.