What do Pakistanis love about their country?

Ipsos Consumer Behavior survey reveals reasons behind Pakistanis' love for their country

A comprehensive survey conducted by Ipsos has unveiled the aspects of Pakistan that its citizens cherish the most, highlighting a deep sense of national pride and affection.

The study, which surveyed over 1,000 respondents from across the country's provinces, Islamabad Capital Territory (ICT), Gilgit-Baltistan (GB), and Azad Jammu & Kashmir (AJK), found that the people of Pakistan, their culture, and the nation’s natural beauty are the top factors that resonate with Pakistanis.

Leading the list, 54% of respondents indicated that the people of Pakistan are the country's most beloved attribute.

This includes the nation's renowned hospitality, with a significant portion of the population expressing admiration for the warmth and kindness shown by fellow citizens.

Traits such as helpfulness, good nature, and respect were frequently mentioned, showcasing the positive social fabric that binds the population.

Culture also stood out as a key point of pride, with 42% of participants appreciating the diverse traditions, native languages, and provincial cultures that make up the rich tapestry of Pakistani society.

The survey revealed that local customs, cultural attire, and the way of life are integral to the nation's identity, contributing to a strong sense of belonging among its people.

Natural beauty was another significant source of national pride, as 35% of those surveyed pointed to Pakistan's stunning landscapes.

The northern areas, known for their breathtaking mountains, lush greenery, and beautiful weather, were particularly highlighted.

Respondents emphasised the country's varied geography, from its scenic cities like Islamabad and Lahore to its iconic tourist destinations such as Murree, Kashmir, and Naran-Kaghan.

Food, an essential aspect of Pakistani life, was cherished by 34% of respondents.

The survey underscored the popularity of dishes like Baryani, local eateries referred to as "Khabay," and traditional delicacies such as Multan’s Sohan halwa and Nihari.

The nation’s rich agricultural produce, including fruits like mangoes, also contributed to the population's appreciation of their culinary heritage.

In addition to these elements, 16% of respondents valued Pakistan's Islamic identity, expressing pride in the country’s foundation on Islamic principles and its role as a Muslim-majority nation.

Patriotism was also evident, with 10% of participants highlighting their love for the country, its flag, and the name of Pakistan itself.

The survey, conducted between 6th and 11th August 2024, utilised CATI interviews to gather insights, with Ipsos aiming to provide a balanced view of what makes Pakistan special in the eyes of its people.

The study was carried out independently by Ipsos, with no external sponsorship, reflecting the organisation's commitment to understanding global citizen perspectives.

This in-depth look into the hearts and minds of Pakistanis reveals a population that holds a deep connection to their homeland, valuing the people, culture, natural beauty, and identity that define the nation.