Keeping it Kazim’s way

Published: August 5, 2011
Juggan Kazim has managed to stay focused on her many projects. PHOTO: FILE

Juggan Kazim has managed to stay focused on her many projects. PHOTO: FILE


Juggan Kazim has been a breath of fresh air in the world of modern entertainment. From acting to modelling to hosting a morning show to being the brand ambassador for Garnier, Kazim has been in the limelight because of her versatility.

After her much criticised role in the Lollywood film Khamosh Raho, Kazim is back as a breakfast show host and an outspoken advocate of sustaining the Pakistani film industry. “I know I have made mistakes and I know I have to provide good entertainment and I do regret it when I let my fans down,” says Kazim.

Her experience in Lollywood has not left her completely disillusioned. In many ways, it has given her the incentive to figure out ways to help the industry. “Fixing the film industry in this country will take some time; it took a long time to get to where it is now and it will take a while before it regains its former glory,” states Kazim. Her ongoing projects include a new feature film and her own film production company called the Creative Village. The production company aims to support Pakistani cinema and offer employment to local actors. By next year, she hopes to produce films and possibly some theatre plays.

Although Kazim says she is taking a break from acting, she has still taken out time to skim through potential ventures including Lollywood films and TV dramas. Additionally, she recently endorsed Garnier Light SPF 15. Kazim says that she chose this role as Garnier provides quality products and that she would not have been comfortable being the brand ambassador of (or endorsing) some product which she did not support herself.

However, her main focus remains her son and her breakfast show “Ye Subh Tumhari Hai”, which has shown impressive ratings since the beginning of the year. The show has introduced a segment called “Sur Ka Sitara” which gives singers — who are unable to make it into the mainstream — a chance to participate in a musical competition. The contestants come from major cities like Karachi, Lahore and Islamabad and the selections are made by judges Shazia Manzoor, Hamid Ali Khan and Shabnam Majeed.

Published in The Express Tribune, August 6th, 2011.

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Reader Comments (4)

  • Hassaan
    Aug 6, 2011 - 1:32AM

    Best of luck to her and her future endeavours, Pakistan needs fresh talent and new ideas to revive itself.


  • not impressed
    Aug 6, 2011 - 1:52AM

    Ummm.. “breakfast show… which has shown impressive ratings since the beginning of the year” – that is a bunch of rubbish, this show has dismal ‘ratings’. The top 3 morning shows start with Maya Khan in the top slot, followed by Ms. Wahidi, followed by a chirpy Nida Yasir at ARY.


  • Anwar
    Aug 6, 2011 - 3:05AM

    Jesus Murphy, can you all please stop calling it LOLLYWOOD. Like seriously, I have seen strides in the film industry of late, but he name has GOT TO GO.


  • Talha
    Aug 6, 2011 - 10:59AM

    keep it up juggan, its your world,
    no lollywood, it wil be lollygood for you.


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