Nadia Jamil calls out 'racist brand' behind Samina Peerzada's show

The actor distanced herself from the show after discovering it was sponsored by a fairness product


Haddiqua Siddiqui June 21, 2019
PHOTO: PUBLICITY

KARACHI: Rewind With Samina Peerzada is one show that has been in the news for one reason or another. Be it due to the host, Samina Peerzada's ignorant remarks on seeking therapy or the controversies that stir up after celebrities like Aiman Khan and Meera, open up about their personal struggles.

Prominent celebrities of the entertainment industry are seen having a candid chat with Peerzada in the show like never before.

This time Nadia Fazal Jamil was invited on the popular show, where she spoke her heart out in the first episode of the interview but as soon as the Mere Paas Paas actor came back from the recording, she realised she had done something wrong personally.

https://www.instagram.com/p/By7oE6mFeQM/?

Jamil's appearance marked a special milestone for the show as it was the 100th episode. The Durr e Shahwar actor took it to Facebook to express her concerns about the sponsors associated with the YouTube show.

She wrote, “Although I have a deep respect for Samina Peerzada and love her a lot, I want to publicly distance myself from the heinously racist and demoralising brand fair and lovely."

https://www.instagram.com/p/By7nbQ9F9gJ/?

The actor had no idea who the sponsors were before she went to record the interview.

She further wrote, "I cannot and do not endorse the need for any woman to lighten her skin to look more attractive."

Standing her ground against the use of fairness creams, the Behadd actor said, "A woman’s dark skin is her beauty. She should wear it with extreme pride and love! Yes, us women come in different colours, shapes, sizes and personas. Deal with it world. Respect them all, please."

"Stop telling us and making money off brainwashing the planet as to what our standard for beauty needs to be. We are all beautiful. Racism should not be endorsed. Body shaming should not be endorsed,” Jamil requested her fans and fellow colleagues.

via Nadia Fazal Jamil/Facebook via Nadia Fazal Jamil/Facebook

The actor's Facebook post has received positive feedback from everybody.

Jamil is one actor in the drama industry who is socially woke. She has been in the news for raising her voice against issues such as sexual abuse, child labour and child trafficking.

To let everyone know that her stance on the fairness brand has got nothing to do with her relationship with the veteran actor-turned-host Peerzada, she shared the first part of the interview on her social media handles.



You can watch the full interview here in which these women get candid.



The actor is set to make a comeback on television screens with the serial Damsa that will revolve around child trafficking. Written by Asma Nabeel of Khaani fame and directed by Najaf Bilgirami, the drama is produced by Wajahat Rauf and wife Shazia.

Have something to add to the story? Share in the comments below.

COMMENTS (4)

GiBi | 5 years ago | Reply Fair and Lovely is a name coined in 1975. The purpose of the cream is to make the skin glow equivalent to a laser treatment. I would guess it exfoliates towards a smooth skin and eliminates sun spots etc. Light reflected back from a smooth(er) skin would result in a more specular and therefore less diffuse image. The image that falls on the cornea would be brighter too and therefore "fair" does seem justified. As to the "lovely" extension, I do believe that a smooth glowing skin is lovely. If Unilever had given the above explanation and laid claims to a limited English vocabulary when this baby was being named 45 years ago; or indicated the lack of social consciousness that created the demand for the product controversy would have halted, as it is a demand that was created by our own. The desire to be fair and its association with lovely was a need identified by a corporation. How is this wrong? The only wrong is deeply entrenched in society that scorns people based on the color of their skin.
Blue Whale | 5 years ago | Reply when you go to extremes like changing nose or jaw shape through surgery , why blame the wish to change skin colour . Why no one objects to hair colour change ?
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