KARACHI: Cinepax – Pakistan’s premier cinema chain – has announced a new venture titled STARZ PLAY by Cinepax. The new service will grant subscribers access to thousands of hours of blockbuster hits and Pakistani, Hollywood, Bollywood and children’s favourites, stated a press release.

STARZ PLAY by Cinepax offers an impressive library of content licensed from the biggest names. The service provides its customers a diverse array of films, box sets, day-and-date premium series as well as documentaries.

PHOTO: PUBLICITY

“This landmark joint venture with Cinepax marks STARZ PLAY’s first launch outside the MENA region and will elevate our potential consumer reach from 350 million to over 500 million,” said Maaz Sheikh, co-founder and CEO of STARZ PLAY. “We’ve been looking forward to launching in Pakistan for a while and a partnership with a well-known name like Cinepax is the perfect way to kick off an exciting relationship with our customers in the country. This partnership will also help our studio partners in legitimising such a heavily-pirated market.”

Arif Baigmohamad, chairman of the Cinepax Group, commented, “While Cinepax has a superb reputation for entertaining our Pakistani audience, our partnership with STARZ PLAY will help to strengthen our growing business and allow customers to live-stream top content from a number of different devices. STARZ PLAY by Cinepax is a compelling business opportunity to provide a high-quality service for both the mass and premium market segments.”

PHOTO: PUBLICITY

He added, “We are able to offer flexible payment options and multiple price points coupled with localised, third party content, which gives us a clear edge over competition.”

STARZ PLAY by Cinepax is available across a wide number of devices including PCs, Macs, iPhones, iPads and Android, with the ability to register up to five devices per subscription. Simple parental control functions are also easily available for the more concerned parent.

Have something to add to the story? Share it in the comments below.