After ban, Atif Aslam refuses to promote Bollywood song

Published: March 1, 2018
Email
PHOTO: BIRMINGHAMHIPPODROME.COM

PHOTO: BIRMINGHAMHIPPODROME.COM

MUMBAI/ISLAMABAD: Pakistani singer Atif Aslam has been repeatedly shrugging off requests to promote his latest song Sehmi Hai Dhadkan from the forthcoming Bollywood film Daas Dev, says its producer Sanjeev Kumar.

“Atif said he will do it, but it hasn’t been done. I’m not sure why he isn’t taking part in the activity, but, as a producer, I see that work promised hasn’t been executed,” Kumar said in a statement.

Sehmi Hai Dhadkan was unveiled on February 22 as the first song from Sudhir Mishra’s film Daas Dev, a contemporary take on Sarat Chandra Chattopadhyay’s novel Devdas.

No decision has been taken on Rahat Fateh Ali Khan song, says director

Earlier this month, politician Babul Supriyo had asked for a ban on Pakistani artistes working in the Hindi film industry. He had also objected to the inclusion of Pakistan singer Rahat Fateh Ali Khan’s voice in the film Welcome To New York.

To this, Kumar said, “Normally, such statements are made by fringe groups. When a minister says it, it leaves an impact on more people. But we needed Atif for this song. He has 20 million followers on social media. Imagine the kind of traction we would have got had he promoted it.”

Daas Dev stars Richa Chadha, Aditi Rao Hydari and Rahul Bhat. It is scheduled to hit the screens on March 23.

Pakistan criticised India for ‘anti-Pakistan prejudice’ as the Indian Motion Pictures Producers Association (IMPPA) upheld its ban on Pakistani performing artistes.

Ban Atif Aslam and Rahat Fateh Ali Khan for being Pakistanis, says Bollywood singer

“It is unfortunate that art and cinema, which bring people together by acting as cultural bridges, are being held hostage to hate and xenophobia,” Foreign Office spokesperson Muhammad Faisal said.

“Unfortunately this decision, following several others, including non-issuance of visas to Pakistani pilgrims, refusal to allow participation of Sikhs and Katas Raj pilgrims, and cancellation of sports matches, underscores the growing intolerance and bias prevalent in India,” Faisal said.

These decisions taken and/or upheld by the Indian government “expose it of (becoming) a sham-ocracy”, the spokesperson said.

Have something to add to the story? Share it in the comments below. 

Facebook Conversations

Reader Comments (6)

  • Qamar Abbas
    Mar 1, 2018 - 11:06AM

    He’s been paid and needs to finish the job no excuses .Recommend

  • Ashton
    Mar 1, 2018 - 12:29PM

    Typical Pakistani attitude. Renege on agreements.Recommend

  • Jade
    Mar 1, 2018 - 12:49PM

    Atif does not need to promote his songs, they go ballistic as soon as they are released. His song dill diya gallan has over 50 millions views over youtube already.Recommend

  • Bob
    Mar 1, 2018 - 3:12PM

    @Jade:
    Its 169 M view by the way. Recommend

  • BrainBro
    Mar 1, 2018 - 8:06PM

    This cultural exchange is very one sided. Indian actors should be hired to act in Pakistani dramas to make it even.Recommend

  • Waqas
    Mar 2, 2018 - 1:24AM

    Atif doesn’t need to promote anything since he’s been banned in India. If Indians are so desperate for a pakistani to promote a song, why did they ban them in the first place. Since it’s a song for an Indian movie, Atif cannot promote it since that would constitute a pakistani influencing the Indian film industry, something he’s banned from doing. You can’t have your cake and eat it India. Live with the consequences of your actions. Recommend

More in Film