LAHORE : Pakistan’s premium ice cream brand Magnum, synonymous with chocolate and fashion hosted their annual gala of the year last night in Lahore.
The party was a fashion and chocolate inspired event that has been held annually since 2012, is nothing short of a decadent night curated to celebrate creative indulgence.
It brings together artists, designers, models, musicians and fashionistas in commemoration of its delectable Belgian chocolate.
The Lahore-based affair brought to Pakistan, for the first time ever, the globally celebrated and award-winning chocolate artiste and chocolatier Paul Joachim, more popularly known as The Chocolate Genius.
Paul has repeatedly captured audiences worldwide with his impeccable prowess in the manner with which he crafts pieces of art and fashion from chocolate. The Chocolate Genius created bespoke pieces specifically for this show.
Further, Paul collaborated with fashion designer and master of theatrics, Ali Xeeshan for a first of its kind fashion and chocolate inspired installation featuring a dress sculpted and embellished entirely out of chocolate.
In terms of fashion showcases, the design house Élan helmed by Khadijah Shah, renowned menswear designer Munib Nawaz and Hussain Rehar, presented statement capsule collections.
Magnum also introduced music powerhouse Meesha Shafi as the muse for the evening whose performance merged together art, technology and fashion as projections appeared across Meesha’s House of Kamiar Rokni dress while she performed.
In attendance for the evenings were superstars Ali Zafar, Shaan Shahid, Imran Qureshi,Aisha Khalid, acclaimed musicians Jimmy Khan, Ali Hamza and Ali Sethi, emerging force Danyal Zafar, fashion powerhouses Hassan Sheheryar Yasin, Maheen Kardar Ali and Faryal Aftab of Muse, veteran actor Simi Raheal and Ushna Shah. The host for the evening was the multifaceted actor Daniyal Raheal.
Bringing in some of Pakistan’s most talented artists, the show also introduced fashion maestros Kamiar Rokni and Rehan Bashir of The House of Kamiar Rokni as Fashion Show Directors along with seasoned musician/producer Mekaal Hasan as the show’s Sound Producer.
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